英商訊達顧問有限公司 Asian Pacific Research

14/09/2020

https://www.surveycake.com/s/QG716

感謝您接受英商訊達顧問有限公司“台灣基因改造黃豆食品之認知與接受度調查”訪問。本次調查目的主要是為了了解目前台灣消費者對基因改造食品的認知與接受度。您的意見將成為集體見解作為內部統計分析之用，我們不會...

02/07/2018

嬌生公司 - 與台灣病患見面 (感謝費$3,000元)
 活動主軸: 嬌生美國團隊與台灣病患見面以了解未來治療需求與方向
 活動時間: 2018/7/11 (四) 下午3:30-5:00
 活動地點: 各病患位於大台北地區或桃園的家中
 進行方式: 3-4位嬌生美國團隊成員進行提問；備有口譯員1名
 感謝費用: 新台幣3,000元

需要找的病患分別如下所述，只要有患病都歡迎聯絡我(當然細節符合度越高會更有機會參與訪談):
1. 肺癌
不限性別/年齡/收入
 一年內確診
 初期階段，非第四期
 不抽菸
 會用電子產品 (智慧型手機或平板)
 準備接受治療
2. 睡眠失調
25-54歲；中等收入；不限性別
 就業中
 長期睡眠少於6小時 (睡眠不足)，但不必確診為失眠
 試過很多方法欲改善但沒有用
 沒有其他比睡眠不足更嚴重的疾病
3. 未達中風的心律不整
30-40歲男性or 40-50歲有至少一種併發症的女性；高收入
 尚未確診為心房顫動，但為高風險群
4. 近視
6-10歲兒童，父母陪同；中或低收入
 兒童有使用Atropine(阿托品)為最佳，有以隱形眼鏡治療者為次佳
 若兒童需上學，可由家中有近視兒童的近視父母代替受訪
5. 任何癌症的治療
23-65歲；中等收入；不限性別
 正在接受治療或剛治療完成，預計將與疾病共處一段時間
 所患的癌症有治療方法，且各期治療方式不同 (例如:早發現以手術治療、晚發現則以化療)，例如:卵巢癌、胰腺癌、肺癌等
 所患的癌症有多種診斷工具(預計有造影和組織切片；若額外有基因型分型、共同診斷等工具也可以)
 治療計畫包含藥物治療(化療、免疫調節劑等)，也可包含手術
 病患足夠了解疾病與治療選項，並能依此決定療程
 病患態度正向，願意談論自己的疾病
 歡迎親屬參與、也提供自身意見
6. 複雜或遠端的HIV或癌症治療
不限性別/年齡/收入
 正在進行複雜或遠程治療(不是在大型醫學中心，例如:在診所或在家治療)
 確診為HIV病毒感染或癌症
 診斷後的治療計畫為口服或靜脈注射藥物

聯絡方式:
吳小姐
02-8712-3236 #214
[email protected]

感謝您耐心讀完，祝您順心!

17/05/2017

一年一度的母親節將至，在這個專屬媽媽的節日裡，為了給媽媽一個印象深刻的母親節，感謝媽媽不辭辛苦地為家庭努力付出，送什麼禮物才能將千言萬語的感謝之情表達出來？根據波仕特線上市調網(Pollster Online Survey)透過網站市調平台透漏，「以吃飯代替禮物」的比例較高，占28.6%，其次是「現金紅包」占24.8%，第三與第四分別是「保養品」與「保健食品」，各占4.8%及4.5%，其餘類型禮物共占22.1%，另外「完全不會送禮物或慶祝」占15.2%。整體而言，超過八成民眾母親節會送媽媽禮物，其中以吃飯代替禮物以及現金紅包的比例最高，由此可見民眾為媽媽們送上暖暖的孝心。
APR在此以最真誠的心意祝每位媽媽母親節順心快樂!
資料來源: 自由時報，波仕特線上市調網 (Pollster Online Survey)

As annual Mother's Day approaches, in order to give mother an impressive mother's day, thank mother for their hard work towards the family, what gifts should we give? According to the Pollster Online Survey, the proportion of "to eat instead of gifts" is the highest, accounting for 28.6%, followed by "red envelopes" accounting for 24.8%, and "skin care products" and "health food" in third and fourth respectively, accounting for 4.8% and 4.5%. The remaining general gifts accounted for 22.1%, and "no gift or celebration" accounted for 15.2%. On the whole, more than 80% of the Mother's Day will send mom gifts, which eat instead of gifts and cash red envelopes the highest proportion, which shows peoples sincere gratitude to their mothers on this special day.
APR sends the most sincere wish to wish every mother Happy Mother's Day!
Source: Liberty Times Net, Pollster Online Survey

28/04/2017

乳癌位居國人女性癌症發生率之首，每天平均有約30人罹患乳癌。然而，只要保持良好生活習慣、提高警覺，並提早接受治療，便可降低乳癌惡化及產生遠端轉移機率。除了多運動、少攝取高脂肪食物、避免太晚生育之外，應定期自我乳房檢查，最好的時機為經期結束後一星期，若摸到任何腫塊，建議即刻就醫做更進一步地檢查。
英商訊達針對轉移乳癌的化學治療進行研究，旨在了解各支藥物對於台灣病患的成效，充分了解醫師使用的動阻力，統整出使用規劃並彙整出建設性的建議。

Breast cancer is the most common cancer among Taiwanese women. Approximately 30 women are diagnosed with breast cancer every day. However, we can reduce the risk of progression and metastasis by keeping a healthy lifestyle and high awareness and turning to professionals as early as possible. Breast cancer prevention starts with exercising more, eating clean, giving birth at earlier age and self-checking regularly. It is important to get thorough examination checked out promptly by physicians once you find swelling of part of your breast or breast pain.
APR conducted a syndicated study on chemotherapy for mBC and aims to understand the effectiveness of the drugs for Taiwan patients, fully understand the drivers and barriers of physicians to use, and subsequently providing consolidated strategies to our life science clients.

Picture Source:
http://guardianlv.com/wp-content/uploads/2013/10/breast-cancer-2-e1381051982985-650x345.jpg

06/04/2017

台灣的許多漁港已逐漸發展成觀光漁港，舊有的魚市場重新裝潢成乾淨、現代的環境，讓消費者改變魚市場就一定是地板濕滑、氣味重和環境衛生有問題的刻板印象。除了能夠吃到新鮮的海產以外，許多漁港都鄰近風景名勝、觀光勝地，因此也增加觀光客前往的誘因。根據此次英商訊達走訪北部多個漁港，發現魚市場的消費者年齡層很廣且分布平均。另外，國外觀光客占了所有消費者中的一半以上，多來自香港、日本、新加坡、韓國、馬來西亞等地。

Many fishing ports in Taiwan are transforming into tourist fishing ports. They are revamped into clean and modern environment and changes consumers’ perception of these traditional ports.
In addition to having fresh seafood, consumers can also visit some popular scenery nearby the ports, which increases their motivations to travel.
APR has visited several ports in northern Taiwan and found foreign tourists account for more than 50% of consumers, visiting from countries such as Hong Kong, Japan, Singapore, Korea and Malaysia.

31/03/2017

評估一顆鑽石，除了克拉數，有哪些項目可以觀察呢？
目前台灣地區最常見的評估方法是4C，包含顏色(Color)、淨度(Clarity)、切工(cut)與克拉數(carat weight)。據調查，台灣的消費者偏好0.5-1克拉、D-H色、IF-VS淨度的珠寶。

英商訊達完成了台灣鑽石市場的零售研究，協助客戶了解消費者喜好，並提供卓越的通路策略。

How to evaluate diamonds besides Carat weights?
Currently, the most common way in Taiwan is 4Cs criteria, which are cut, color, clarity and carat weights. 4Cs is the grading system by the international grading laboratory, GIA. Consumers in Taiwan prefer 0.5-1 carats, D-H colour, and IF to VS clarity Diamond according to our surveys.
APR completed Diamond and Jewelry channel research in Taiwan and has provided our client with a fitting market distribution strategy suited for the occasion.

29/03/2017

2017年三月29日全球相似性藥品趨勢下的台灣商機研討會

聆聽張志榮，林淑菁與溫國蘭總經理對於台灣發展生物相似性藥品的成功要件以及未來競爭態勢觀察。生物相似性藥品是否還存在火紅商機?中小型生技公司在全球的發展成功關鍵策略應如何定位?CRO/CMO產業現狀如何?以上都是座談會上探討且息息相印的有趣話題。
　
29.03.17
Listening to Zhang Zhirong, Lin Shujing and Wen Guolan, general managers of Taiwan’s pioneering companies in the field of biosimilars to understand the elements required for the future success in the industry. What are the key strategies for the development of small and medium-sized biotech companies in the world? What are the current trends in the CRO / CMO industry? These are interesting topics that were discussed at the symposium.
　
#財團法人生物技術開發中心 #相似性藥品趨勢 #甘良生執行長

27/03/2017

可拋棄式脊椎硬脊膜腔定位光纖針應用於無痛分娩與術後疼痛治療市場
目前醫院多採硬脊腔麻醉技術在術後疼痛控制、無痛分娩、半身麻醉。

傳統脊椎硬脊膜腔定位方法是以近似『全盲』的狀況下操作，可能將針穿過硬脊膜腔進入脊髓而造成意外。新型「可拋棄式光纖針」可讓訊號透過子針上光纖纜傳到主機上，幫助麻醉醫師新手更精確地將麻醉針置於硬脊腔中。對於不易施行硬脊膜外腔麻醉術的患者(如孩童、肥胖、懷孕水腫)，具有臨床實用價值。

英商訊達顧問公司完成台灣可拋棄式光纖針脊椎硬脊膜腔研究，有50%的醫師認為硬脊膜外腔技術使用會增加，40%的醫師認為未來此技術使用率應是維持，少數(10%)的醫師認為會減少是因為病人希望能全身麻醉。而另一方面，病人願意多負擔之無痛分娩價格約為3000元以內，術後疼痛減緩為2000元以內。

Disposable Epidural Analgesia Locating Optical Fiber Needle for Painless Labor and Postoperative Pain.

Epidural Analgesia technic has been frequently adapted by many Taiwan hospitals for pain management therapy such as Postoperative pain, Painless labor, Regional anesthesia.

The traditional method of locating for epidural analgesia is pretty much as operating in a “Blind” condition, which can cause the danger of spinal cord impalement and lead to unpredicted accident. 「Disposable Optical Fiber Needle」help newly anesthesiologist accurately put an aesthesia needle into epidural space by watching fiber signal at monitor that transfer from fiber needle.

According to APR’s「Disposable Optical Fiber Needle」 research, 50% of anesthesiologists agreed the opportunity of using optical fiber needle will be increased, whereas 40% belives the usage of this technology will remain the same. Only 10% anesthesiologists suggested that sausage will be decreased due to patient’s preference. In term of the cost, patients are willing to afford within 3000NTD for painless labor and within 2000NTD for postoperative pain procedures

17/03/2017

最近氣候不穩定，寒流又再度來襲，大家的浴室有裝暖氣乾燥機嗎？

由於台灣氣候夏季悶熱、冬季潮濕，容易導致浴室牆壁縫隙、角落經常發霉，因此近期開始流行暖氣乾燥機。

暖氣乾燥機擁有乾燥、暖房、換氣和涼風的功能，在台灣家庭中已慢慢發展成浴室必備之衛浴設備之一。選擇暖氣乾燥機時，需依據浴室坪數大小、噪音、暖房與乾燥效果及電費作為考量，而較新型的絕緣型陶瓷加熱採紅外線反射方式也可在3分鐘內提升20度，效能更快速暖房並且更加安全。

近期英商訊達顧問公司完成台灣暖氣乾燥機產業市場研究分析，旨在了解暖氣乾燥機在台灣發展、銷售現況，並針對消費者使用暖氣乾燥機進行滿意度分析，以評估未來發展趨勢。

We are going to have cold spell. Does everyone set the dehumidifier in your bathroom?

In Taiwan, the humid summer and damp winter result in moldy walls and corners of bathrooms. As a result, dehumidifiers in recent years are viewed as a necessity.

Dehumidifiers warm up space whilst reducing the moisture in the air. In order to choose the appropriate humidifier one needs to consider size of the bathroom, noise factor, effectiveness of warming and drying, electricity consumption; moreover, new type with PTC ceramic heater using infra-red technology is also considered for its added effectiveness and safety.

APR has completed a study on bathroom dehumidifier industry in Taiwan, understanding market and sales trend, consumer satisfaction analysis and future forecast for the market.

Picture Source: http://www.alaska.com.tw/customer_Edm_018.asp

#浴室暖氣乾燥機

10/03/2017

東協經濟體已經成為最具成長動能的新興國家區域之一，隨著人口紅利帶來的低廉勞動力與廣大市場，加上自貿區的優惠，東協已經成為汽車產業摩拳擦掌布局的市場。根據ASEAN Automotive Federation的數據指出，2016年東協7國的車輛銷售值來到316萬輛，而東協五國的生產量值達到402萬輛，其中越南與菲律賓皆保持強勁的市場成長率，泰國與印尼則是東協最大的汽車工廠。東協經濟共同體(AEC)的成型，更可望加速東協汽車產業供應鏈的發展，並全面帶動汽車工業相關產業，例如汽車製造過程較不為人所知但卻不可或缺的塗佈製程，除了肉眼可見的色漆與亮漆(topcoat)外，下層還必須進行前處理(pre-treatment)、電著(ED coating)與底漆(primer)等塗佈程序，是保護汽車車體與零件相當重要的一環。

英商訊達近期完成了東南亞國家汽車產業的塗佈服務研究，在東協經濟體架構下，提供客戶全面性的亞洲地區汽車塗佈產業研究以及角色定位。

ASEAN has became one of the most potential emerging markets with strong growth. Through the benefit of low labor cost, rising demand and free-trade bonus, ASEAN turns to be the market focus that auto manufacturers deploy greatly. According to ASEAN Automotive Federation, the sale volume of vehicles ups to 3.16 million in 7 countries in ASEAN, while the production volume reaches 4.02 million in 5 countries of them. Vietnam and Philippine remain strong market growth, whist Thailand and Indonesia remain as the biggest production sites. The formation of ASEAN Economic Community (AEC) will accelerate the development of auto industry in ASEAN as well as its connected industry such as coating. In the process of auto production, coating takes an important role. Beneath the topcoat we see easily, there are other layers and techniques to be done like pre-treatment, ED coating and primer so that auto parts can be protected comprehensively.

APR has recently completed research of auto industry coating service in ASEAN, delivering to our client a comprehensive understanding of specialization systems in the coating industry under the ASEAN free-trade zone structure.

Picture source: https://static01.nyt.com/images/2012/08/31/business/dbpix-dupont2/dbpix-dupont2-tmagArticle.jpg

10/02/2017

根據財政部關務署的統計資料計算，2016年台灣平均每人一年喝下21.7公升啤酒，與全球平均值相較之下，啤酒產業仍有相當大的發展潛力。全球平均每年人均啤酒消費量約為33公升，其中以捷克位居第一，平均每人一年喝下142.4公升。
近期英商訊達顧問公司完成台灣啤酒產業市場研究分析，旨在了解各類型啤酒發展、經銷現況，並提供啤酒產業品牌推廣及市場進入策略，以因應當前台灣啤酒市場。

According to statistics from Customs Administration, Ministry of Finance, consumers in Taiwan consume 21.7 liters of beers per person in 2016. The gap between Taiwanese and global beer consumption indicates that great market potential still remains in beer industry in Taiwan. The global average beer consumption is around 33 liters per capita. Among the beer-addicted nations, Czech Republic takes the first place with annual beer consumption of 142.4 liters per person.
APR has since carried out a market analysis regarding Taiwanese beer industry. To meet the fast-changing demands, we offered promoting and market entry strategies based on analysis of the current developing and distributing situation of Taiwanese beer industry.

Picture Source: http://thegbrief.com/articles/millennials-change-the-game-on-beer-with-craft-brews-561

#乾杯

08/02/2017

為了解消費者對於「浴室暖氣乾燥機」之認知與使用行為，我們誠摯希望能透過此份問卷得知您的看法！
只要您年滿25歲，並且家中有裝有「浴室暖氣乾燥機」或是計畫於「一年內」安裝此設備，即可填寫，完成問卷後可參加抽獎，將有機會獲得全家便利商店200元禮券喔！

＊本問卷資料僅供研究用途，我們會妥善維護與保存您的個人資料與意見以防外流，敬請安心作答，感謝您！
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