08/12/2025
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Brand Identity, Collaterals & Website for
— Inspired by jade, the precious gem that brightens with wear, Jade Grain handpick gems that give shape to the intangibles.
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創辦人曾與我們分享她對 “objectship” 的想像。對她而言，成長意味著破碎、溶解，並與周遭事物交纏，而碎片則成為時間留下的語句。基於這個視角，我們以散落的符號作為視覺暗語，將碎片的概念具象化，讓物件與時間交錯的軌跡得以顯影。在裂縫之間對話，在過渡之中探尋，正是我們與物之間持續流動的 objectship。
圍繞「把光藏起來」的核心理念，我們在製作物的細節之中選擇更為內斂、帶有陰翳的工法。透過浮雕般的空壓加工搭配霧銀質地的妝點，光線被收束於材質深處，靜靜停留於紙張與表面之中，回應 Jade Grain 一貫的曖昧與含蓄。
在閱覽體驗上，我們以層次堆疊出時間的軌跡。翻頁、轉動、觸摸，都是讓時間再次在物件上留下痕跡的動作。這種具備互動性的閱讀節奏，呼應品牌所珍視的玉石之美，也重申了被歲月打磨後所綻放的柔光。選用更具份量感的紙張製作標籤與名片，則進一步體現 Jade Grain 由時間孕育的堅韌，也象徵一種沉著、可依託的承諾。
The founder once shared with us her vision of “objectship.” To her, growth entails breaking, dissolving, and intertwining with the world around us, and the fragments that remain become the sentences written by time. Inspired by this perspective, we introduced scattered symbols as a visual language to give form to these fragments, allowing the intersecting paths of objects and time to surface. To speak through fissures, to search within transitions, is to inhabit the ongoing flow between ourselves and the objects we hold.
Guided by the idea of hiding the light, we adopted subtler, shadowed techniques throughout the printed materials. Embossed impressions paired with muted silver accents draw light inward, gathering it beneath the surface, where it rests quietly within the paper. This restrained radiance reflects the soft, inward glow that defines Jade Grain.
In shaping the viewing experience, we layered moments to evoke the passage of time. Turning a page, shifting an angle, touching an edge, each gesture becomes a small encounter in which time reaches back. This interactive rhythm mirrors the beauty Jade Grain cherishes, akin to jade revealing its softness after years of being worn. The choice of a heavier stock for labels and cards further conveys a sense of steadiness, speaking to the resilience shaped by time and offering a quiet, trustworthy presence.
