02/10/2026
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Brand Identity, Collaterals & Website for COMMON Tea Room
— Conceived as a liminal backstage within the city, COMMON reimagines a sober, unhurried social sphere anchored in the everyday ritual of tea.
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由 澀 Sur- 延伸的全新品牌
COMMON 的品牌識別，發展於空間完成之前。我們從客戶對餐飲內容、服務方式與來訪體驗的描述中，揣想這間店希望人如何走進、如何停留，又如何與飲品、料理及彼此相處，再將這些尚未成形的感受，轉譯為品牌的視覺語言。
直到開幕後，PHIL 團隊進入 COMMON 用餐，我們從實際體驗中再次讀到這些線索。吧台前的調製帶有強烈觀看性，每道飲品透過一連串專注而細膩的動作逐步完成，注入、攪拌、停留與遞送依序展開，讓等待本身也成為體驗的一部分。低照度下自然拉長的停留，以及人們在交談與安靜之間自在轉換，也都與品牌識別所描繪的從容、呼吸與留白彼此呼應。
我們以影像記錄下這次造訪。原先從客戶描述中逐步建立的品牌想像，在真實場域裡獲得了更完整的形貌，也讓我們確認，品牌識別所描繪的感受，確實存在於人們走進 COMMON 之後的停留與交流之中。
A new brand extended from 澀 Sur-
COMMON’s brand identity took shape before the physical space came to life. Drawing from the client’s vision of the menu, the hospitality, and the guest experience, we imagined how people would enter, linger, and engage with the drinks, the food, and one another—translating these intangible intuitions into the brand’s visual language.
It was only after the opening, when our team dined at COMMON, that we traced these cues back through real experience. The preparation at the bar carries an innate visual presence; each drink takes form through a deliberate, nuanced sequence of motions—pouring, stirring, pausing, and serving unfold in turn, making the wait itself an integral part of the experience. The naturally prolonged stay under subdued lighting, along with the ease with which conversations give way to quiet moments, all resonate with the clarity, breathing room, and intentional pauses envisioned in the brand identity.
Through these images, we document our visit. The brand image once built upon descriptive exchanges has found its complete physical expression—confirming that the spirit envisioned in the identity truly lives in the way people pause, linger, and connect within COMMON.
