22/06/2022
How to Grow Your Email List
beginner's list growth
Growing your email list is one of the best things you can do for your business. That’s because, unlike other channels, you own your list.
“Email marketing means ownership. Along with direct traffic (which is difficult to control) email marketing is the only source of traffic that isn’t coming from a company. It’s not Google. It’s not Facebook. It’s not Twitter. It’s mine.”
Email marketing means ownership. It's not Google. It's not Facebook. It's mine.
Think of it like this: Growing an audience on a platform like Facebook or Twitter is a lot like renting a space. You wouldn’t spend a lot of time and effort building something that wasn’t really yours.
Your email list, however, is yours alone to take with you. Those subscribers opted in to your list because they want to hear from you.
But when you’re just getting started, you’re probably wondering how on earth you’re going to get people over to your list in the first place.
You could be starting from 10. (Or zero.) But you need to start somewhere, right?
Read on for quick and easy-to-implement ways you can start growing your email list today!
Audio learner? Check out the podcast version of this post or watch the YouTube video:
Think quality over quantity
You might think the key to success is getting 10,000 subscribers overnight. But it’s not about having a massive list. It’s about having the right people on your list who are engaged and interested in your products and services.
“As my list has grown, I’ve just remained focused on the next metric right ahead of me. First it was just to hit 200 subscribers, then 300 subscribers, then 400 subscribers.
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Eventually the goal was 1,000 subscribers, then 2,000 etc. etc. As I’ve gone past 10,000 and 20,000 and beyond I’ve actually started to focus more, not on the sheer number
