29/01/2018
EMAC CONSULTING GROUP
SALES AND MARKETING TECHNIQUES COURSE (PACK OF 3)
Dates: 21- 23 February, 2018
Venue: Kingsway Hotel Morogoro
Awards: Certificate of Competence
Fees: TZS. 500,000
Target Audience: The workshop is an excellent opportunity for Sales Representative, Customer Relationship Officers, Sales Managers, Sales Team and corporate negotiators.
Contact: Anna +255 715 648 099 or email: [email protected]
Course Overview
The course provides practical, interactive workshop designed to support business in the competitive economy where there is high pressure to deliver better result and increase sales with profit at the bottom line. Negotiations impact on buyers and sellers at the forefront of commercial relationship and managers negotiating internally. The course is designed to provide range of negotiating techniques and explanations as to how to use them to help organizations achieve key sales objectives. Further the course intends to provide the team with top techniques for customer relationship management for retention and practical insights to strategic marketing.
Course Methodology
The Workshop will be conducted through lectures, class discussions, group case studies and practical video case studies. The details of topic covered are shown here under. The course intends to achieve the following outcomes:
i. Understanding your level of Sales and marketing abilities through EMAC Grid Reference
ii. Understand the nature, scope, techniques and approaches to sales techniques Africa with focus on Southern Sahara countries.
iii. Provide practical scenarios for increasing sales in a highly competitive market environment
iv. Understand the power of the brand and techniques for enhancing sales through brand marketing cost effectively and qualitatively
v. Provide knowledge and tools necessary to be able to conduct any negotiation as a competitive and collaborative negotiation for sales close up
vi. Understand how to make the most effect use of time available for negotiation preparation, implementation and follow up
vii. Understand the customer relationship management and techniques for effective product delivery for customer retention
viii. Understand the Strategic marketing process including setting SMART goals and DREAM approach to marketing.
ix. Provide techniques and tools for building and managing an effective sales and marketing teams.
x. Appreciate the benefits of a wide range of persuasion techniques which are effective in commercial negotiations
xi. Be aware of the most commonly used tricks, traps and ploys used in negotiation and more importantly, how to deal with them
xii. Appreciate the qualities of top negotiators
Sales and marketing tools
Participants will take home the sales, negotiation skills, customer relationship and strategic marketing tools kit. This is a collection of several check lists, forms, billing information and reports. The toolkit will be used extensively during the workshop to give participant’s sufficient understanding of the effective sales and marketing issues.
Additional Information:
1. The Fees includes the costs for the venue, food and refreshment, training materials and stationeries during the training session.
2. The fees are payable directly to our bank accounts
3. A participant on EMAC courses undertakes to attend the full course
4. Attendance on EMAC Courses is conditional on receipt of full of the course fee prior to start of the course
5. For any other information contact us by the address below or email [email protected] ; website: http://www.emac.co.tz or call: 0715 648 099
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