11/08/2022
In any company, IT has a dominant effect on competitive
advantages in either cost or differentiation. The technology
also affects value activity themselves or allows companies to
gain competitive advantage by utilizing changes in
competitive scope. Porter (1996) stated; the IT is affecting
competition in three fundamental ways:
• It changes industry structure and, in so doing, alters the
rules of competition.
• It creates competitive advantage by giving companies new
way to outperform their rivals.
• It spawns whole new business, often from within a
company’s existing operations.