18/07/2022
How to create the brand design? 🤫
Clients can recognize your brand out of thousands by the logo, slogan, color scheme, and even by the first frames of the video advertisement! 🤩
What is the first thing that comes to mind when you hear about Apple products? Bitten apple! 🍎
This brand design was not always like this. In the image, you can see the gradation of the logo.
But what was the driving force for such changes? 😳
In 1976, Jobs held a brainstorming session where he decided that Isaac Newton with an apple would perfectly reflect the company's values 🍏
The resulting image was too bulky, so the decision to replace it did not take long.
After a few days of experimenting with the shape of the apples, Rob Janoff got the image we know today. Jobs decided that logo should be colored before the release of the first computer with a color display 🙈
Only in 1996, the apple receives its laconic monochrome ⚫️⚪️
We can help you get your unique "bitten apple"! Hire our Designer to make your brand memorable! 😍 Write our DM to discuss the details of cooperation 📩
OR watch our candidates' Video CVs write now on our website 👉: https://www.rh-s.com/design/.