Ridiculously Simple Business Tips That Will Help You Beat Your Competition

  • Home
  • Ukraine
  • Kyiv
  • Ridiculously Simple Business Tips That Will Help You Beat Your Competition

Ridiculously Simple Business Tips That Will Help You Beat Your Competition Business can be brutal because… well, that’s business!

10. Own your nicheSometimes it’s better to be a master of one discipline than a jack of all trades. Admittedly, multiple...
25/05/2022

10. Own your niche
Sometimes it’s better to be a master of one discipline than a jack of all trades. Admittedly, multiple revenue streams do spread your risk: if one falters, others can take up the slack.

Nevertheless, consumers often associate ‘specialists’ with higher quality products or services than generalists. And with good reason, too: specialists typically invest all their resources into perfecting a single product or service.

9. Use social media smartlySocial media is a great medium through which to build a solid relationship with customers – j...
25/05/2022

9. Use social media smartly
Social media is a great medium through which to build a solid relationship with customers – just don’t forget what ‘social’ actually means! Soul-less corporate shop-talk won’t work on Twitter.

Try to give your brand some ‘personality’ when you write updates or posts. This can bring its own risks, of course. But if you get it right, the benefits can be immense.

8. Support your local communityLocal businesses can arguably connect with their unique communities with much greater aut...
25/05/2022

8. Support your local community
Local businesses can arguably connect with their unique communities with much greater authority than any global chain.

A local retailer, hair salon or gardening company can sponsor a kid’s sports team and offer deep discounts for OAPs at the same time.

7. Give something for nothing (or very little)Why not give your happy customers a voucher with their purchase to redeem ...
25/05/2022

7. Give something for nothing (or very little)
Why not give your happy customers a voucher with their purchase to redeem on your products and services? If they love what you do already, they’re only going to love you more for this.

6. Don’t make customers dig deep for a phone numberEven in the digital age, some customers will always prefer to contact...
25/05/2022

6. Don’t make customers dig deep for a phone number
Even in the digital age, some customers will always prefer to contact you by phone rather than email or Facebook. While many online companies with tight margins eschew manned phone lines altogether, it’s worth giving customers the option of having a voice-to-voice conversation with your brand.

By all means, slash the time and cost spent responding to queries by funnelling customers to standardized, pre-existing responses on your webpage (i.e., FAQs).

But if their query isn’t listed in the drop-down menu of FAQs, then don’t make them click more than once more to find your phone number.

5. Stay open even longerSay you’re a bricks-and-mortar store and you’re getting a rush of customers as closing time appr...
23/05/2022

5. Stay open even longer
Say you’re a bricks-and-mortar store and you’re getting a rush of customers as closing time approaches… why not close up an hour later?

While this may cause disgruntlement among staff, solve this issue by getting creative with rosters. Monitor customer footfall throughout the day and week to identify your busiest periods, and staff people accordingly.

You can also reduce headcount during quieter periods to offset the higher costs and longer working hours created by your extended opening hours.

4. Hire friendly customer-facing staffYes, it sounds obvious, but it’s so very important! Whether consciously or not, pe...
23/05/2022

4. Hire friendly customer-facing staff
Yes, it sounds obvious, but it’s so very important! Whether consciously or not, people are more likely to buy a product if they like the sales assistant who’s attending to them.

While the employee’s personality obviously has no bearing on the price or your product’s ability to serve their needs is irrelevant. Friendly customer-facing staff will always attract more sales.

3. Always optimize your pricingDropping prices doesn’t necessarily raise sales, for instance (though it will definitely ...
23/05/2022

3. Always optimize your pricing
Dropping prices doesn’t necessarily raise sales, for instance (though it will definitely squeeze margins). If you position yourself as a premium brand, then your customers aren’t necessarily value-driven in the first place, and cutting prices could even tarnish your brand.

Consider this case study from Robert Cialdini’s seminal book ‘Influence: The Psychology of Persuasion’: a jeweller sold out of turquoise jewelry after accidentally doubling, instead of halving, the price. The inflated price tag lent the product an unwarranted cachet!

Address

Kyiv

Telephone

+380662647407

Website

Alerts

Be the first to know and let us send you an email when Ridiculously Simple Business Tips That Will Help You Beat Your Competition posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Ridiculously Simple Business Tips That Will Help You Beat Your Competition:

Shortcuts

Share

Category