Ridiculously Simple Business Tips That Will Help You Beat Your Competition

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Ridiculously Simple Business Tips That Will Help You Beat Your Competition Business can be brutal because… well, that’s business!

10. Own your nicheSometimes it’s better to be a master of one discipline than a jack of all trades. Admittedly, multiple...
25/05/2022

10. Own your niche
Sometimes it’s better to be a master of one discipline than a jack of all trades. Admittedly, multiple revenue streams do spread your risk: if one falters, others can take up the slack.

Nevertheless, consumers often associate ‘specialists’ with higher quality products or services than generalists. And with good reason, too: specialists typically invest all their resources into perfecting a single product or service.

9. Use social media smartlySocial media is a great medium through which to build a solid relationship with customers – j...
25/05/2022

9. Use social media smartly
Social media is a great medium through which to build a solid relationship with customers – just don’t forget what ‘social’ actually means! Soul-less corporate shop-talk won’t work on Twitter.

Try to give your brand some ‘personality’ when you write updates or posts. This can bring its own risks, of course. But if you get it right, the benefits can be immense.

8. Support your local communityLocal businesses can arguably connect with their unique communities with much greater aut...
25/05/2022

8. Support your local community
Local businesses can arguably connect with their unique communities with much greater authority than any global chain.

A local retailer, hair salon or gardening company can sponsor a kid’s sports team and offer deep discounts for OAPs at the same time.

7. Give something for nothing (or very little)Why not give your happy customers a voucher with their purchase to redeem ...
25/05/2022

7. Give something for nothing (or very little)
Why not give your happy customers a voucher with their purchase to redeem on your products and services? If they love what you do already, they’re only going to love you more for this.

6. Don’t make customers dig deep for a phone numberEven in the digital age, some customers will always prefer to contact...
25/05/2022

6. Don’t make customers dig deep for a phone number
Even in the digital age, some customers will always prefer to contact you by phone rather than email or Facebook. While many online companies with tight margins eschew manned phone lines altogether, it’s worth giving customers the option of having a voice-to-voice conversation with your brand.

By all means, slash the time and cost spent responding to queries by funnelling customers to standardized, pre-existing responses on your webpage (i.e., FAQs).

But if their query isn’t listed in the drop-down menu of FAQs, then don’t make them click more than once more to find your phone number.

5. Stay open even longerSay you’re a bricks-and-mortar store and you’re getting a rush of customers as closing time appr...
23/05/2022

5. Stay open even longer
Say you’re a bricks-and-mortar store and you’re getting a rush of customers as closing time approaches… why not close up an hour later?

While this may cause disgruntlement among staff, solve this issue by getting creative with rosters. Monitor customer footfall throughout the day and week to identify your busiest periods, and staff people accordingly.

You can also reduce headcount during quieter periods to offset the higher costs and longer working hours created by your extended opening hours.

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