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This guide is designed for UK entrepreneurs but most of it relates to entrepreneurs starting a business anywhere, only the financial and legal sections will differ significantly.

10.Different testing methodsAs per the title of this section, you should find and deploy the fastest, cheapest, and most...
18/02/2022

10.Different testing methods
As per the title of this section, you should find and deploy the fastest, cheapest, and most robust way possible of testing your business premises. How you choose to do this largely depends on your business idea, below are some of the most popular methods that fit the above criteria.

9.Be precise when measuring performanceWhen testing a proposed business, you can assess the performance of any venture i...
18/02/2022

9.Be precise when measuring performance
When testing a proposed business, you can assess the performance of any venture in different ways, so it is important to initially work out what you want to measure to gauge success or failure. Here are some suggested measures to get you started:

8.Test your business premiseOnce you have a few thoroughly researched business ideas it’s time to test quickly and valid...
18/02/2022

8.Test your business premise
Once you have a few thoroughly researched business ideas it’s time to test quickly and validate if the premise of your proposed business works in the real world. Many entrepreneurs who skip this stage, end up wasting much time chasing ventures that would never work. So now that we have established it is a good move to test your ideas and research, this section explores the different routes to market for testing different ideas.

7.Find funding for your businessIs it going to cost a significant amount to set up your business? This is a key factor o...
18/02/2022

7.Find funding for your business
Is it going to cost a significant amount to set up your business? This is a key factor on whether your business could work as it depends on your resources and your ability to raise finance if needed, i.e. Small business grants, business angels, venture capital, invoice finance or bank business loans.

6.Make sure your business model will workCan your business model work given the current market and potential customers? ...
18/02/2022

6.Make sure your business model will work
Can your business model work given the current market and potential customers? This is often an overlooked point, but many start-ups fail because their business model does not operate.

5.Copy other businesses and be betterIt is unlikely, unless you are on the forefront of technology, that your business i...
14/02/2022

5.Copy other businesses and be better
It is unlikely, unless you are on the forefront of technology, that your business ideas are unique. Plenty of the world’s biggest companies were not revolutionary, yet they came into markets with developed players and just outperformed everyone else.

You do not have to have the most original idea to create a brilliant business, you just have to do it better than anyone else! For example, Microsoft came out of nowhere and beat every other competitor to become the dominant operating system provider in the early 1990’s.

4.Innovate in a traditional slow changing marketIs there a field of business or industry that hasn’t seen much innovatio...
14/02/2022

4.Innovate in a traditional slow changing market
Is there a field of business or industry that hasn’t seen much innovation in the last 10-100 years? This is often the case in non-tech industries that are slow to push forward change while the status quo remains profitable.

3.Identify where you provide a better solutionLook for areas where solutions are already available but you can do better...
14/02/2022

3.Identify where you provide a better solution
Look for areas where solutions are already available but you can do better than existing companies either regarding efficiency, innovation or cost.

For example, Apple entered the mobile phone market more than a decade ago as an underdog with a new innovative product and are now a market leader. Despite the fact the technology had been available for years no one had brought the level of innovation the iPhone did to the market.

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