24/08/2022
Create a membership program
Online memberships aren’t just a hot new business idea that materialized from people being required to stay home during the COVID-19 crisis. Online memberships are ideal for entrepreneurs with an established active and engaged community. They work much like a subscription-based business—customers make recurring payments in exchange for a virtual product or service.
Memberships are great for managing members-only access to content on a website, and even for physical businesses that offer guided sessions online. Yoga studios, gyms, clubs, and art schools are a few examples of businesses that can easily take advantage of this business model.
Since this content is behind a gate that only paying subscribers can access, you can also host exclusive livestreams in addition to (or instead of) downloadable content.
Regardless of the route you take, be sure to record in a quiet space so the audio is clear and distraction free.
It’s also a good idea to use email marketing to keep your members informed of new content. Emails, video teasers, and customer testimonials are great ways to build excitement for new launches.
And it’s easy to start your membership-based business in Shopify. Set up a new product just like you would for a physical product, but create a name and description that tells people about your membership services.
