09/11/2022
16 Review Your Product Portfolio and Pricing
Related to both of the above items, it’s important to understand the true unit margins for each product in your portfolio and update that data frequently.
A good rule of thumb: Before adding a new offering, review your current portfolio. Are products underperforming? Do you have difficult-to-produce items that are eating away at your margins, time and money? Would a price decrease of your highest-margin products increase sales? At the same time, don’t be afraid to discontinue products with the lowest margins, or raise their prices.