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Your story should be close to the potential client. For example, if you sell muesli, then your story will be about healt...
10/09/2022

Your story should be close to the potential client. For example, if you sell muesli, then your story will be about health and nutrition. Explain why it is important for you to do what you do.

Make a feature list of your product. Next to each item, write how the customer benefits. Next to this benefit, write ano...
09/09/2022

Make a feature list of your product. Next to each item, write how the customer benefits. Next to this benefit, write another benefit. For example, a graphic designer offers quality illustrations. The benefit is the professional image of the company. Another benefit is that potential customers trust such a company more and are ready to work with it. This means that the designer's service will bring customers more money. When you've finished, think about who might be interested in such benefits.

Selling products and services to “everyone who is interested in them” is wrong. You need to understand the portrait of y...
08/09/2022

Selling products and services to “everyone who is interested in them” is wrong. You need to understand the portrait of your client. This does not mean that you need to exclude those who do not fit into it. But when you know which group of people are likely to buy from you rather than your competitors, it's easier to find and interest them.

Oxygen is something without which people cannot live. For example, food.Aspirin is what saves from “pain” and makes the ...
07/09/2022

Oxygen is something without which people cannot live. For example, food.
Aspirin is what saves from “pain” and makes the lives of clients better. For example, a vending machine selling masks at the entrance to the mall.
Jewel - products or services that are considered surplus and you can live without them. For example, video games.

When Lera Borodina launched the Oh my look! evening dress rental service, she started from existing competitors, because...
06/09/2022

When Lera Borodina launched the Oh my look! evening dress rental service, she started from existing competitors, because she did not want to be like them. Lera launched a landing page where she asked women to answer questions. She wanted to know their clothing size, how much they were willing to pay to rent a dress, and so on. In the first week, 6,000 people filled out her questionnaire. Then she realized that it makes sense to develop this idea.

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Kyiv

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+380964798721

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