21/07/2022
16 Know Your Competition
Every small business will face competition. Unless you are one of the first companies on the scene of a never-before-seen industry, kind of like MySpace was at the advent of social media, you are not going to be the only player.
As photographers, we’ve knew going into our business that we work in a highly saturated industry. Pretty much everyone is a photographer these days.
The most important thing we’ve learned? Just because things are competitive doesn’t mean it’s impossible to succeed. However, you will need to be prepared to do what it takes to carve out your own little slice of the market share. This is what we’ve done in photography, and it’s what you can do in whatever industry you’re working in!