A tangle of thoughts

A tangle of thoughts I write about what's on my mind

In a recent survey, 90% of marketers said “access to wide-ranging mobile app ownership and active engagement data, inclu...
20/04/2022

In a recent survey, 90% of marketers said “access to wide-ranging mobile app ownership and active engagement data, including frequency and recency of app usage” would have a significant positive impact on their digital marketing efforts.

So..Marketers can use this data to map audiences and create personas based on app ownership and engagement. Personas lik...
18/04/2022

So..

Marketers can use this data to map audiences and create personas based on app ownership and engagement. Personas like coffee lovers who open the Starbucks app often or fitness enthusiasts who access the Strava and/or Peloton apps. These insightful personas tell us what people are interested in, based on what they’re actually engaging with.🤓🤓

13/04/2022

Ohhh!

Inflation readings across the region - China, India, Indonesia, the Philippines, Thailand and South Korea - have recently risen more than forecast, while New Zealand has increased its pace in 22 years due to accelerating production costs suggesting that the worst is yet to come.

13/04/2022

Hey, reader!

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