iLion International

20/02/2020

Is pagination properly set up on your website? 🤔

We shared a short article on how to avoid mistakes during the process of setting up and page numbering.

Here you will also learn:
🔹 why you should set up pagination instead of waiting for
🔹 endless list of items to load
🔹 how URL should look like for every page you intend to add
what kind of issues pagination solves

Check it out in our blog👇
https://ilion.digital/en/what-is-pagination

We are always ready to help if you want to improve your website!
📩 [email protected]
📲 097 716 70 00

Pagination should be present on every page of any website. It significantly affects SEO: increases indexation, prevents duplicates. Moreover, it…

06/02/2020

New update from Google has rolled out❗

Latest news about the search algorithm update, in addition to reviews of lead services and usefull recomendations from our experts for those who have been affected.

On January 14th, Google announced another massive update of their search algorithm. According to Google, it is a significant update…

30/01/2020

Google keeps confusing us!

This time they rolled out a new update concerning featured snippet, which made a huge amount of websites to drop out from the TOP 10 😦

What's happened?

Just the other day we heard about another major change happened around the world in Google search engine results page.…

05/11/2019

👉 Smart campaigns are considered to be the best option for those who want to start using Google Ads without big investments and get the most out of it 💥

🤓 What are Smart campaigns?

These are fully automated campaigns for Google Display Network.
Using machine learning Google automatically optimises the following 👇

✔️ Bidding
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A specialist sets an appropriate price per conversion, then the system will automatically start setting bids, trying to bring as many cheap targeted actions as possible, without going over set limits 🏆

✔️ Targeting
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Almost all types of target audience reach are available in smart campaigns, such as 🧲 remarketing, “look alike” audiences, key phrases, demographics, interests etc. The system would test various options and combinations to find the most effective for a given purpose.

✔️ Formation of announcements
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The system will create ads with different sizes and formats. An advertiser only prepares headlines, texts and images, then the system tests different combinations and tries to find the best ones 😌 You don’t even need to bring a designer to create adverts!

🌐 If you are interested, you can read about how to launch a smart campaign and avoid mistakes on ppc.world portal.

After launching a campaign, it is extremely important to remain patient for about 2 weeks ⏳ so that the system has enough time to learn and determine work algorithms for set campaign goals 🧐

Surely, smart campaigns can’t be a panacea for every business, since each of them is unique in its own way and has special features ☝️

Nevertheless, Smart campaigns can be a great tool to drive more traffic and conversions 🙃

29/10/2019

How many articles do you have on your website?
How many of them are recently written❓ 🤔

Some people still believe in a stereotype that making content is ineffective for sales, because “who is going to read long texts when you can go to a product’s page, read detailed description and buy it straight away”😩
We want to debunk the established opinions and help your business keep up with competitors!💪

MYTH 1. Blogging is expensive.
✅TRUE. Constant posting of good quality articles with a professional copywriter participation is a costly investment. This is especially true if you involve a SEO specialist to form requirements needed for text writing (key queries, text length etc.). Nevertheless, getting a cost of a lead through a blog is far cheaper than, for example, through contextual advertising. If a digital agency is entirely involved in your project - blogging costs would genuinely surprise you 😎


MYTH 2. Blogs can’t sell
❎False. It is true that blogs don’t compel anyone to purchase a particular product. However, they do attract organic traffic due to information queries, which later converts into a deal through relinking (placing product links) and placing banner adverts in articles 😋


MYTH 3. Customers don’t read blogs
❎False. A good-looking and frequently updated website even subconsciously makes you want to buy more than a boring and unattractive website with a list of products. In addition to this, if a client visits a website for the first time through info query, it means that besides looking for an answer to a question asked there would be a great chance to find relevant products as well 👌

Do you still think blogging is a waste of time? 🤯
Send us your request and we will demonstrate the effectiveness articles have by examining real cases! 🦁

📩 [email protected]
📲 097 716 70 00