05/08/2022
What is a VFO?
It's your VALUABLE Free Offer (VFO). You might know it as a freebie or your opt-in funnel.
I love the term VFO because it puts emphasis on valuable.
Too often, when you sign up for someone's freebie, you get something THEY think you want that's easy to put together.
They're in a rush to get something together so they can "get people on their list."
Now, you DO need to think about what your ideal customer wants.
And you DO need to test a variety of things before landing on something that works.
But, you CAN'T forget that what you give them must be valuable. This might be the FIRST and LAST thing they see of you.
When I design VFOs for my businesses, I approach it like this...
👉 What does my future client NEED to know right now so that it helps them TODAY just a little bit?
👉 What is easy for me to put together that answers the first question?
👉 Once I have the email address, how can I take care of them as if they already are my client?
At 2:30pm CT today, August 3, I'll teach a 90-minute workshop on Creating Your Valuable Free Offer. It's part of the No BS Business Women's Membership.
We will talk about...
✅ The 4-Step Framework to drive traffic to your VFO (both organically and with paid traffic).
✅ How to get people interested and signing up for your VFO.
✅ What metrics you should (and shouldn't) track so you can pivot fast without wasting time and money.
✅ The 9 types of VFOs for both online and brick-and-mortar businesses that perform like bosses.
This will be a power packed workshop that also includes a behind-the-scenes look at my VFOs for the past 5 years. I'll share my actual scripts for the video course, the PDFs created for each version, and show how I improved the VFO experience for my future clients.
Want to attend? Join me today:
NoBSBusinessWomen.com
If you can't attend the workshop, the replay will be available within 24 hours.
And if you don't join? Start thinking about your VFO and get value out there to your clients. They are waiting on you!