08/08/2022
Create on online course
E-learning was a $250 billion industry in 2020 and is projected to become a $1 trillion industry by 2027. If you have a computer and something to say that can help people, online courses have low startup costs and high profit margins when you hit the nail on the head.
To make an online course fly, however, you need an audience of people who want to buy it, and audiences can take years to build. Online course marketplaces like Skillshare can be a great way to work around the “no audience yet” conundrum. According to Skillshare Chief Marketing Officer Liana M. Douillet Guzmán, your online course doesn’t have to be as long as you might think in order to be lucrative.
“The best way to succeed as a Skillshare instructor is creating engaging content that is digestible, project-based, and personal,” she says. “Most of our classes include an hour or so of pre-recorded video content broken down into a series of short 2-5 minute videos. Rather than teaching a broad, sweeping skill set, the most successful classes hone in on one specific concept or skill.”
“Once you make and upload your content, you can continue to make passive income with no additional work,” says Guzmán. “We find that most teachers love the community on our platform and engage with students long after the class has been posted. As a teacher, you get paid from a royalty pool based on the number of minutes members watch your class – and as the number of classes a teacher posts increases, so does the opportunity for members to watch your content, incentivizing teachers to keep building their presence on Skillshare and become a successful online creator.”
Guzmán notes that the residual income generated from even just one class or workshop can be substantial.
“Our top teachers on the platform make an average of $2,000 per month, with some of our teachers able to pay their rent with earnings from a single class.”
