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Content marketing must always be strategic in its approach in order to yield any results. As such, the basis of its stra...
21/11/2022

Content marketing must always be strategic in its approach in order to yield any results. As such, the basis of its strategy includes creating and delivering valuable content. Moreover, the content must be relevant, timely, consistent and interesting to attract and maintain an audience.

After all, when your content allures your target market, its members are more likely to view your content, i.e., give you impressions. The more impressions you gain, the more likely you are to produce conversions.

Reactions to competitor content: You can be discrete in these surveys, i.e., not mention competitors by name. Instead, y...
09/11/2022

Reactions to competitor content: You can be discrete in these surveys, i.e., not mention competitors by name. Instead, you can create surveys that ask about specific content aspects, including comparisons with your own.

Many marketers believe that content marketing strategy involves posting a blog every week — and that is where they are r...
02/11/2022

Many marketers believe that content marketing strategy involves posting a blog every week — and that is where they are regrettably mistaken.

While blogs are key content components, they are far from the requirements of a content marketing strategy.

Branding: Branding is all about your reputation, brand image and presentation. As such, it is almost always present in c...
25/10/2022

Branding: Branding is all about your reputation, brand image and presentation. As such, it is almost always present in content (think logos, company colors, taglines, etc.). Surveys provide market research for branding, so you can make any necessary tweaks to your branding based on customer feedback. These will thus naturally bleed into your content.

Don't assume that everyone understands each other, especially when the meeting language isn't everyone's first language....
20/10/2022

Don't assume that everyone understands each other, especially when the meeting language isn't everyone's first language. Ask for clarification, summarise each time a point is made, check that the participants agree and ensure that decisions are made. Ask someone to take notes of what is being discussed and ensure that action points – tasks to be done and who will do them – are recorded in the minutes.

The marketing world moves fast. Technology has changed the way we live and the way we promote and sell products. In the ...
17/10/2022

The marketing world moves fast. Technology has changed the way we live and the way we promote and sell products. In the last ten years, increasing use of social media, online shopping and platforms like YouTube and Netflix have allowed companies to connect with customers in new ways. The number of people who go online every day is still increasing, and the marketing trends you need to know about right now are digital.

The point of having a content marketing strategy is to create targeted, valuable content for the audience. This approach...
23/09/2022

The point of having a content marketing strategy is to create targeted, valuable content for the audience. This approach ensures that content is relevant, timely, consistent, and engaging enough to attract and retain an audience. Moreover, the more traffic your content attracts, the more likely it is to gain impressions.

As you can see via the marketing, building an effective digital marketing strategy requires 5 steps which nurture the cu...
21/09/2022

As you can see via the marketing, building an effective digital marketing strategy requires 5 steps which nurture the customer through their experiences of your business while influencing their decision-making process and lifetime value.

The RACE Framework is a streamlined, practical, marketing framework that can be scaled up or down according to your business goals. If you're still not convinced, or need help getting buy-in from your team, check out 10 reasons why you need a digital marketing strategy.

An opt-in email list allows customers to come to you and sign up to receive email correspondence. This allows you to con...
20/09/2022

An opt-in email list allows customers to come to you and sign up to receive email correspondence. This allows you to connect with potential customers and current clients.

Managing up is the process of managing your manager. It involves learning how to work well with your manager and develop...
12/09/2022

Managing up is the process of managing your manager. It involves learning how to work well with your manager and developing a positive relationship with them. It does not mean falsely flattering your boss or manipulating them to do what you want. It is more about putting yourself in their position, understanding their needs and then using the skills of a good manager to help support them.

08/09/2022

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