17/06/2022
16. Carry Out Market Research
If you have ever seen an episode of Shark Tank or Dragon’s Den, you already know why you should always test your business idea first. Too many budding entrepreneurs spend a small fortune building a product nobody wants to use. You might think selfie sticks for dogs are the next Uber. However, until you get market confirmation, you are just a guy saying ‘selfie sticks for dogs are the next Uber’.
Of course, there’s the good, the bad and the ugly of doing market research. Having your family and friends entirely on board with your idea is far from a reliable proof of concept. Most people think correctly validating your concept takes too much time, effort and resources before getting relevant insights. Most successful founders disagree. Let’s assume you have already covered the basics. You have identified your target audience. You have analysed their pain points and come up with a unique value proposition. It is then time to get some much-needed feedback.