LinkedIn Page Post Ideas for Businesses

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Address: Kyiv, UA
Telephone: +380630504984

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LinkedIn Page Post Ideas for Businesses

Do you want to use LinkedIn to grow your business? Need help figuring out what to post

17/01/2023

#10: Deliver Multiple Pieces of Content via LinkedIn Newsletters
If you plan to write LinkedIn articles regularly, you have another publishing option. With LinkedIn Newsletters, you can publish content weekly or monthly and maintain a regular readership.

You can invite people to subscribe to your newsletter. If they do, they'll get a notification when you publish a new issue. You can also share newsletter content in a company page post to increase reach and get more subscribers.

17/01/2023

#9: Cover Complex Topics With LinkedIn Articles
When you want to capture complex topics in words rather than in video, LinkedIn Articles offers an excellent outlet. Articles can be more than 100,000 characters long (roughly more than 15,000 words), which is the equivalent of an in-depth blog post or a thought leadership piece.

In fact, you can syndicate content from your blog in your company page's articles. Before posting, just add a note that the content was originally published on your company's website and add a link to the original post.

Whether you syndicate content or publish original content, one of the biggest perks of articles is the unique URL they generate. You can share article URLs across LinkedIn or on other social media sites, driving additional engagement on your article and traffic to your company page.

To publish an article, click the Write Article button below the Start a Post prompt on your company page. Add a title and type or paste the article text. You have the option to insert images or video content into the article, but you should definitely add a cover image. Optimize the cover image just like you would with a header image for your blog, as this visual element is key to driving clicks.

17/01/2023

#8: Present Virtual LinkedIn Events
What if your company page doesn't have LinkedIn Live access but you still want to host a virtual event? You can host your livestream on your website or another third-party site and then promote your event on LinkedIn.

For example, the Zapier LinkedIn event below features a live webinar. LinkedIn users can scroll down to read the event description and click the external link to register for the webinar on the automation tool's website.

17/01/2023

#7: Host Real-Time Conversations With LinkedIn Live
As much as native video can boost engagement for your company page, livestreaming on LinkedIn tends to be even more effective. In fact, LinkedIn Live video generates 24 times more engagement than the typical post, which means livestreaming is ideal for interacting with your audience.

Because LinkedIn Live events can last up to 4 hours, you can use them to livestream webinars, conversations, panel discussions, or even keynote talks. You can schedule livestreams well in advance, giving you ample time to promote the event and increase attendance.

For example, the BigCommerce LinkedIn Live event below features an interactive discussion about cryptocurrency for business. LinkedIn users can click to register for the event and get notified when it starts. After the event ends, attendees can watch the replay on the LinkedIn Live event page.

17/01/2023

#6: Leverage Movement in the Feed With Native Video
If a single still image isn't enough to tell your story, video is a great alternative. LinkedIn native video is especially good for generating reactions, comments, and shares because video can drive significantly more engagement on LinkedIn.

The platform's native video specs are relatively generous. You can upload videos up to 10 minutes long using the mobile app or share videos up to 15 minutes long on desktop. But that doesn't mean your content needs to be several minutes long. In fact, some of the top-performing videos are a couple of minutes or less.

To find the sweet spot for your company's video content, test longer videos against shorter snippets. Always remember to include captions or text overlays so your audience can engage, even without sound.

13/01/2023

#5: Create Swipeable Document Posts
Sometimes a single photo or graphic just isn't enough to get your point across. Although LinkedIn posts don't support more than one image, the platform does support documents. Somewhat similar to carousel posts, LinkedIn document posts can include multiple images that people can swipe or scroll through.

13/01/2023

#4: Stop the Scroll With LinkedIn Image Posts
When you want to capture your audience's attention with photos or graphics, image posts are a great choice. They're ideal for sharing photos of your team, coverage from your latest event, or graphics illustrating your product.

Whether you opt for photos or graphics, always aim to publish original visual media. Sure, stock images can help you save time and money. But they'll also make your content look generic—which is the opposite of what your company page should strive to do.

For example, the Asana LinkedIn post below features a simulated screenshot from the brand's project management app. The image gives people an idea of how the app works, using a trending current event as the focus of the sample project.

13/01/2023

#3: Drive Inbound Traffic With Link Posts
If you want to share content from an external site, copy and paste the URL to create a link post. LinkedIn will automatically generate a website card for your post, creating extra surface area for your audience to tap or click.

Link posts let you share content ranging from blog content to product and service pages to lead magnets. You can also link to content your business has published on third-party sites like YouTube.

For example, the Jotform LinkedIn post below features a link to the online form builder's blog. The post includes a concise caption that hooks readers right away before using a CTA and a pattern-disrupting emoji to direct them to the linked blog content.

13/01/2023

#2: Encourage People to Share Their Thoughts via LinkedIn Polls
You can certainly ask questions in text posts, or in any LinkedIn post for that matter. But when driving engagement and getting responses are your main goals, LinkedIn's Poll feature is a smart choice. With LinkedIn polls, you can conduct basic market research, float an idea, or get to know your audience better.

For example, the Chili Piper LinkedIn post below features a poll designed to drive engagement around the scheduling app's linked blog post. The poll includes three possible responses along with a fourth option that users can click if they simply want to see the results without impacting the poll.

13/01/2023

#1: Capitalize on “See More” Clicks in LinkedIn Text Posts
Depending on your marketing goals, you may want your company page content to inspire engagement, drive traffic, or generate leads. Regardless, you don't want them to get lost in the shuffle, ignored by your audience.

Can text posts on LinkedIn really stand out in the news feed? They absolutely can, as long as you write them in a way that grabs attention and draws in the reader. On the LinkedIn news feed, text posts display up to five lines of text before showing a See More link that users have to click to view the entire post. That means you have to make those first five lines count.

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