13/07/2024
Feminist brands
With today’s social movements, feminist brands are gaining traction. Fiercely, for example, has built an entire brand of T-shirts based on women empowerment. Brick-and-mortars can also consider hosting in-store events, such as free self-defense classes or women-led leadership workshops.
We can see this in action in Stacks House, a pop-up store in Los Angeles that centered around empowering women to take control of their finances. While the majority of the space was dedicated to Instagram-worthy spaces, the shop also had a retail area filled with female-centric merchandise.