11/08/2022
On the other hand, IT affects the rate of new entry into
industries by raising the barrier to delay competitor entry by
providing new service or product features that appeal to
customers. For example, in the banking industry, IT-based
access to banking services has seriously eroded the
traditional entry barriers enjoyed by many branch offices. In
the distribution industry, IT has created new entry barriers
by requiring investment in extensive computer and
telecommunication networks that are used to control costs in
large-scale multiplication distribution facilities. In effect, IT
has created a new scale- economy barrier which the new
entrant must overcome in order to price competitively and
still be profitable.