Mabenga Investment Uganda

Mabenga Investment Uganda Community radio can play a significant role at the grass roots level for rural development. It has recently been applied to community radio impact evaluation.

Community radio usually is a short-range, not-for-profit radio station or channel that caters for the information needs of people living in a particular locality, in the languages and formats that are most adapted to the local context. For instance, issues of poverty, agriculture, gender inequality, education, social problems among others could be the focus for programming. In exploring the import

ance of sharing information locally and the opening up of wider information networks for farmers in Northern Ghana with reference to vernacular radio programmes, Chapman et al (2003) found that rural radio is effective in improving the sharing of agricultural information by remote rural farming communities. Radio in this regard provides a set of participatory communication techniques that support agricultural extension efforts by using local languages to communicate directly with farmers and listeners’ groups. Using the Most Significant Change (MSC) process, Walters et al (2011) assessed the impact of community radio in Indonesia and concluded that effective radio activities can make a significant change in a community’s life. The MSC methodology has its origins in community health development debates. By the MSC process, community members provide feedback in the form of stories describing the desirable change in their life as a result of the activities of the radio.

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