21/09/2023
Without Consent
Agency: adam&Eve/DDB-Berlin
Almost everything we do with, or simply in proximity to, a connected device generates some bit of information—about who we are, about the device we’re using and the other devices nearby, about what we did and when and how and for how long. You are a data point to be captured and processed. The more data gathered, the easier it is to predict who we are, what we like, where we live, how much money we might have, what we might like to buy with it. Once our information has been collected, it ricochets around a labyrinthine tech ecosystem. It could be bought, sold, copied, logged, archived, aggregated, exploited, leaked to reporters, scrutinized by intelligence analysts, stolen by hackers, subjected to any number of hypothetical actions—good and bad, but mostly unknowable. The only certainty is that once our information is out there, we’re not getting it back. It’s scary and should be concerning.
