Political Marketing Group

30/04/2021

What's in a slogan?

The justices indicate that the petition was filed at a wrong court

20/04/2021

'In the days just before Election-Day, political scientists, election administrators, IT experts, lawyers and security outfits were keen to observe how the media-led electoral campaigns would turn out. It was anticipated there would be an internet shutdown and increased use of Virtual Private Networks. There was public unease about how fake news and disinformation would affect citizen awareness of elections and whether social networking and microblogging platforms would be reliable sources of news. It remained to be seen whether social media would be used by propel destructive messages; whether users of Facebook would be aware that what they see is determined by their likes and dislikes, their comments and their clicks – leading to echo chambers of like-minded opinion. In previous elections, there had been a persistent divide between rural and urban media coverage of elections. Therefore, it was crucial to see whether media in general was simply an urban affair without effect beyond Kampala.'

For more on this article by Mohles Kalule Segululigamba please visit link below:

15/03/2021

CNET says that Facebook will 'lift its temporary US ban on ads involving political, electoral and social issues, the social media giant said in an updated business page post Wednesday. Facebook put the ban in place after the November 2020 election to limit the spread of misinformation."

The social media giant has been blocking political ads on its platform since after the November 2020 election.

29/01/2021

The Kampala political market is for the highest bidder. Only the political party attending to the trending needs of the people will dominate. Any political party that wishes to take the electorate for granted will soon be left by the people.

Kampalans are exposed to enough media so as to make informed choices. They are also not ones to be guilt tripped into voting for a candidate simply based on a few tokens of material rewards. Here, the voters follow issues to a greater extent. It is why Kampala voters are capable of voting NUP, Independent, FDC ans NRM on the same day. They are able to distinguish between each candidate's campaign offering vis-a-vis their history,l of persistence and commitment to good governance. These citizens will gladly take a campaign goodies but still vote the competition in.

The party took majority of seats in the parliamentary elections, making it the main Opposition party

29/01/2021

A party flag is not a magic wand to winning an election. A candidate needs to have character and social capital- enough to attract attention and inspire voters to get out and vote them into office.

“Mr Kasolo was elected by every person including those who never knew him physically because of the NUP wave; but these division seats needed a person who is well understood by the locals...""

At the end of the elections, all NUP flagbearers in Jinja City South and Jinja City North lost

28/01/2021

Facebook relents in crack down on violent calls, hate speech and misinformation. The social media giant is a blamed for giving voice to extreme views and divisiveness.

Zuckerberg is quoted saying, “One of the top pieces of feedback that we’re hearing from our community right now is that people don’t want politics and fighting to take over their experience on our services.”

Indeed, social media has provided a veneer of confidence to hateful and disillusioned communities to vent their political frustrations at Otherness.

But it is possible too, that social media is best left to licensed political marketing entities such as the Political Marketing Group.

The social media giant previously enacted a temporary ban before the 2020 election.

10/01/2021

Polling station layout.

09/01/2021

Are Ugandans one of the most represented citizens per capita?

23/12/2020

For the first time since 2012, the list of authorized radio stations in Uganda.

The Uganda Communication Commission (the Commission) was established under section 4 of the Uganda Communications Act, 2013 (the Act) as the regulator in the development of a modern communications …

22/11/2020

For more Voter Information please click on the link.

1. Voter Education Hand Book.

2. Approved Symbols for use by Independent Candidates for 2020/2021 Elections.

3. Symbols of Registered Political Parties and Organisations, August 2020.

4. Voter Information on Elections of Special Interest Groups.

5. Standard Operating Procedures (SOPs) During Elections of Special Interest Groups (SIGs) Committees, 2020.

6. Demarcated Areas for the 2020-2021 General Elections.

https://www.ec.or.ug/voter-information

06/11/2020

61% of respondents said election campaigns restricted to radio, television and social media cannot enable them to make an informed choice when voting.

Final results of Poll 1 by TRAC FM on Elections and COVID-19.

28/10/2020

This is a preliminary infographic of the final results for the TRAC FM Voices of Change (VOC) campaign - Poll 1 which asked thus:

Will election campaigns restricted to Radio, TV and Social Media enable you to make an informed choice when voting?

Key findings

1. Majority (61.%) of respondents are not getting enough information about the candidates, manifestos and electoral processes from media.

2. About one third (28%) of voters have already made up their mind on who to vote for come Election Day.

3. 11% of voters are undecided about the candidates and issues in the elections.

4. Most citizens still look up to campaign rallies for information about candidates and their agendas.

5. The public does not fully acknowledge the danger Coronavirus poses to their livelihoods.

6. Political traditions and attitudes persist in the way voters receive and appreciate electoral messages.

Please feel free to share any other insights you glean from the chart.

https://tracfm.org/s/campaign/214/voices-of-change-a-deeper-understanding-of-trac-fms-methodology/