11/10/2024
The whole of this I have been seeing different companies and organisations having events in line with customer Appreciation Week and they all seem to have invested heavily for such an event to happen in their respective budgets.
Today am yet to be taught why the Customer Appreciation Week happens once a year and companies do it at the same time.
That a side I believe customer appreciation should be every moment to appreciate those who keep businesses open and of course jobs of thousands because without customers no business stands a chance for survival and if we only choose to appreciate people who deal with us daily only once, then we pretend to only want them once in a while yet they are key stakeholders in whatever we do.
Yes branding, decorations , photography and the fashion shows that we have observed this entire customer week have been amazing and we hope they have brought a sense of belonging to both external and internal customers.
I urge companies to make it a point to appreciate their customers every now and then because with the growing competition in every sector means creativity and customer retention will be key in increasing revenues but at the same time increase brand loyalists for what you produce.