16/07/2025
BLUE OCEAN SHIFT TRAINING
RCS Consult hereby invites you and your team to attend the Blue Ocean Shift workshop that is scheduled to take place on Friday 25th July at Hotel Africana running from 9:00am to 5:00pm. This will be a one day workshop.
Course Summary:
The Blue Ocean Shift one-day training course is a practical and strategic program based on the groundbreaking book "Blue Ocean Shift" by W. Chan Kim and Renée Mauborgne. The course equips participants with the tools, mindset, and step-by-step methodology to move their organization or team from cutthroat competition (red oceans) to uncontested market space (blue oceans), where innovation and growth can thrive.
This course is designed to help participants identify new market opportunities, unlock hidden demand, and reconstruct market boundaries. It focuses on the Blue Ocean Shift Process, emphasizing humanness, confidence-building, and inclusive participation while applying frameworks like the Strategy Canvas, Buyer Utility Map, and Four Actions Framework.
Whether you're launching a new initiative, rethinking your business model, or trying to break away from the competition, this course provides a proven roadmap for transformative innovation and sustainable growth.
Target Audience:
Business Leaders and Executives: Seeking strategic innovation and growth beyond traditional competition.
Entrepreneurs and Startups: Looking to create and capture new market space with disruptive ideas.
Marketing and Product Managers: Responsible for value innovation, product differentiation, and customer insights.
Strategy and Innovation Teams: Driving strategic planning or corporate transformation.
Consultants and Business Advisors: Helping clients reinvent their value propositions and market positioning.
Corporate Teams: Involved in new product development, business model innovation, or strategic repositioning.
Course Outline:
1. Introduction to Blue Ocean Strategy and Shift
Red Ocean vs. Blue Ocean: Understanding the difference
The evolution from Blue Ocean Strategy to Blue Ocean Shift
Why most strategies fail: Common traps of competing in existing markets
Core principles of Blue Ocean thinking
2. The Five-Step Blue Ocean Shift Process
Overview of the Blue Ocean Shift roadmap
Getting Started: Assembling the right team and defining the scope
Current State Assessment: Drawing your As-Is Strategy Canvas
Uncovering Hidden Opportunities: Looking across market boundaries
Reconstructing Market Boundaries: Using tools like the Four Actions Framework and the ERRC Grid
Choosing and Moving to the New Opportunity: Validating and implementing your Blue Ocean move
3. Key Tools and Frameworks
Strategy Canvas: Visualizing how you compete vs. alternatives
Pioneer-Migrator-Settler Map: Assessing your innovation portfolio
Buyer Utility Map: Finding levers of utility and unmet demand
Six Paths Framework: Identifying new angles for innovation
Four Actions Framework (ERRC Grid):
Eliminate: What should be removed?
Reduce: What should be minimized?
Raise: What should be emphasized more?
Create: What new value should be added?
4. Practical Application Workshop
Guided breakout session: Apply the Blue Ocean Shift process to a real or hypothetical business challenge
Create a Strategy Canvas and ERRC Grid in small teams
Present and discuss proposed blue ocean ideas
5. Overcoming Organizational Barriers
How to build organizational confidence and overcome resistance
Engaging stakeholders through inclusion and fairness
Tips for leading a successful blue ocean shift internally
6. Next Steps and Action Planning
Identifying early moves to test your new strategy
Building alignment across your team or organization
Sustaining the blue ocean mindset for long-term innovation
Course Benefits:
By the end of this one-day course, participants will:
Understand the difference between red and blue oceans and why most companies remain trapped in competition.
Learn a proven, step-by-step process to create new market space with low risk and high impact.
Use practical strategy tools like the Strategy Canvas, ERRC Grid, and Buyer Utility Map to identify and act on innovation opportunities.
Develop a strategic roadmap for moving out of saturated markets and into uncontested territory.
Boost strategic thinking skills to reconstruct value propositions in ways that resonate with untapped customer needs.
Gain confidence to lead innovation by engaging stakeholders and reducing internal resistance to change.
Practice applying Blue Ocean tools to real business challenges through a hands-on workshop session.
Leave with a clear action plan to begin applying blue ocean strategy within their teams or organizations.
This course empowers leaders and teams to stop competing head-to-head and start creating bold, innovative strategies that unlock growth, value, and impact—without fighting over the same customers.
Course Fees:
Participants are required to pay UGX 500,000/= to attend this course
Registration
The registration form can be filled out by accessing the following link: https://forms.gle/6guKohDY3ySPJvo27
We look forward to having you
