05/15/2026
She's higher capacity, colder, and more reliable than the one we sent up in 2025. Which was better than 2024.
That's the whole bet: every season, get better. Deliver more value to fishermen, team members and customers. Move fish faster. Lose less quality between net and plate. The wild salmon industry has been doing things roughly the same way for half a century. We don't think that's a strength. Every upgrade is a risk someone has to underwrite. That risk only pays off because other people make it with us.
To the crew making the boats and barges work, the fishermen choosing us over the cannery they've always sold to, and the buyers putting Circle super frozen pink and chum on shelves where other products used to live — thank you.
We're not done getting better.
Season 2026, here we come.