Schafer Retail Solutions+

Schafer Retail Solutions+ Expanded solutions and strategies for lotteries as they strive for retail excellence.

Great results start with great partnerships. Schafer Retail Solutions was honored to work alongside the Michigan Lottery...
08/26/2026

Great results start with great partnerships.

Schafer Retail Solutions was honored to work alongside the Michigan Lottery to bring a new generation of Ticket Menu Boards (TMBs) to market. By combining industry expertise, operational insight, and a shared commitment to retail excellence, we developed a solution tailored to Michigan's unique needs.

We're excited to see these new TMBs deployed across the state and look forward to learning from their performance as we continue to evolve and enhance the lottery retail experience.

Thank you, Michigan Lottery, for the opportunity to innovate together.

08/24/2026

Shape the Future of Retail Lottery

Schafer is proud to announce easySERV, our latest breakthrough innovation is coming to market in 2026.

This next-generation solution brings lottery products directly to self-checkout lanes, creating a new retail touchpoint that enhances visibility, drives engagement, and delivers measurable results.

We are opening a limited pilot opportunity for select partners who want to be first to experience this innovation in action.

Did you know? Nearly 45% of shoppers prefer self-checkout. easySERV™ is designed to meet this growing trend with quick, simple deployment that integrates seamlessly into existing operations.

Be the first pilot by securing your spot and help shape the future of retail lottery!

08/19/2026

At Schafer, we're expanding our services beyond our own products to better support the evolving needs of today's lottery markets.

From installation and deployment to ongoing maintenance, field service, training, and operational support, our team provides end-to-end solutions designed to keep retail environments running smoothly and efficiently.

Whether supporting Schafer solutions or existing lottery equipment in the field, we're committed to helping clients reduce downtime, improve performance, and maximize long-term value through reliable service and trusted partnership.

08/17/2026

Our Digital Menu Board (DMB) continues to prove the power of visibility at retail, with markets reporting up to a 17% sales increase where the solution is in place. Now, with the release of the latest software version, the DMB is even better equipped to help streamline operations, simplify updates, and support stronger performance in the field.

Ready to see what’s new? Contact your SRS+ representative to learn how the latest DMB software release can support your market.

Everyday, in stores across the nation, a familiar moment unfolds.A customer steps through the door, and within moments, ...
08/13/2026

Everyday, in stores across the nation, a familiar moment unfolds.

A customer steps through the door, and within moments, purchasing decisions begin to take shape. In less than 90 seconds, they have often already decided what will make it into their basket.

The brief window is where opportunity lives.

For lottery products, visibility plays a critical role. Customers can't buy what they don't see. When lottery products are strategically positioned within the shopping experience, awareness turns into interest, and interest often turns into a purchase.

Don't leave lottery sales to chance. Connect with your Schafer Representative today to create a more visible, engaging, and effective lottery experience from curb to checkout.

We recently had the opportunity to participate in the Pennsylvania Lottery Annual Sales Conference, where Shay Wahl conn...
08/12/2026

We recently had the opportunity to participate in the Pennsylvania Lottery Annual Sales Conference, where Shay Wahl connected with staff across the organization and presented in five breakout sessions. She shared insights from customer journey research, discussed market-specific opportunities, and introduced innovative solutions designed to enhance the player experience and drive sales growth.

A highlight of the sessions was our interactive Keyword Bingo activity, which sparked great conversations and engagement throughout the event. Thank you to Eric Grubbs Deputy Executive Director of Sales for the Pennsylvania Lottery for the opportunity to collaborate, learn, and explore new ways to support future success.

At SRS+, our team members bring diverse experiences that drive innovation and operational excellence. Jared's journey fr...
08/05/2026

At SRS+, our team members bring diverse experiences that drive innovation and operational excellence. Jared's journey from product design to manufacturing leadership reflects a commitment to continuous improvement, quality, and professional growth. Today, he plays a key role in advancing our ISO 9001 initiatives while supporting daily production operations.



Another successful NASPL PDS Conference is in the books! We had a fantastic time showcasing our latest retail solutions,...
08/03/2026

Another successful NASPL PDS Conference is in the books!

We had a fantastic time showcasing our latest retail solutions, reconnecting with clients, and participating in discussions that continue to shape our industry. The conference sessions provided valuable insights, innovative ideas, and opportunities to learn from industry leaders and peers.

Thank you to everyone who shared their time, expertise, and vision throughout the week. We look forward to building on the conversations and partnerships started at PDS.

07/31/2026

Looking for a smarter way to attract lottery players while increasing retail efficiency and sales opportunities?

easySERV™ is designed to simplify lottery transactions, reduce friction and create a more convenient experience for both retailers and customers. Its flexible design helps meet players where they are while supporting a modern, streamlined approach to lottery sales.

Benefits of easySERV™:

Simplifies customer interactions
Enhances the player experience
Helps drive incremental sales opportunities

See other ways easySERV™ can help modernize lottery sales and create a more engaging customer experience.

During a recent Colorado Lottery market visit, our Shay Wahl saw firsthand how Schafer retail solutions are driving resu...
07/29/2026

During a recent Colorado Lottery market visit, our Shay Wahl saw firsthand how Schafer retail solutions are driving results. One exciting success story came from liquor store location featuring Schafer Change Mats and Digital Menu Boards is experiencing significant year-over-year lottery sales growth, proving that the right merchandising strategy can make a measurable difference.

When retailers combine product visibility, player engagement, and strategic placement, the results speak for themselves.

Address

1000 Flag Road
Adair, IA
50002

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 7am - 3pm

Telephone

+16417423266

Website

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