Schafer Retail Solutions+

05/28/2026

We’re excited to introduce a NEW Illuminated Header option for our proven Halo units. Designed to enhance visibility, this feature adds focused lighting to the ticket display, helping key information stand out in any retail environment. The interchangeable graphic allows markets to easily update messaging, ensuring brand visibility and awareness remain strong and effective.

05/25/2026

This Memorial Day, we honor and remember the brave men and women for their courage, dedication, and sacrifice for the freedoms they have helped protect.

05/20/2026

We are incredibly proud to have Amy Drooker as a leader within our organization. Her vision, dedication, and ability to drive meaningful innovation continue to elevate both our team and the industry as a whole. Amy’s leadership not only reflects our core values but also inspires those around her to push boundaries and achieve more every day.

Insights from Amy Drooker

05/19/2026

Drive attention to where purchase decisions happen most. Our new countertop poster frame puts key messages directly in front of players, with a customizable base that reinforces your brand and promotes priority games right at the counter.

05/18/2026

Amy Drooker, Senior Vice President, Retail Lottery Strategy & Solutions, will be attending La Fleur’s Tradeshow in Atlanta, Georgia.

We look forward to connecting with industry partners and peers. Stop by to discuss our latest innovations, learn more about our retail product offerings, and explore how we can support your market needs. We welcome the opportunity to connect and share what we’ve been working on.

05/07/2026

Our manufacturing team is at the heart of everything we do. Their attention to detail, craftsmanship, and commitment to quality ensures every product meets the highest standards before it reaches our clients.

From concept to completion, their work reflects the precision and pride behind every Schafer solution. We’re proud to recognize and appreciate the team that brings our innovations to life every day.

05/01/2026

On International Workers’ Day, we recognize the dedication, skill, and hard work of the people who keep everything moving forward.

From the manufacturing floor to the point of purchase, every team member plays a vital role in delivering the quality and innovation our clients rely on. Today, we celebrate the individuals behind the work and the impact they make every day.

04/22/2026

Looking to get more from your exterior retail space?

The Outdoor Digital Menu Board (DMB) is more than just a display—it’s a strategic tool designed to unlock the full potential of exterior retail areas. By providing street-level visibility, it ensures that your lottery offerings are front and center, reaching players the moment they step onto the premises, whether at the curb or the pump. This increased exposure is proven to spark spontaneous engagement, ultimately driving more sales right where the action happens.

What sets the Outdoor DMB apart is its adaptability: flexible mounting and orientation options allow it to be tailored to any retail environment, ensuring optimal placement and maximum impact. The inclusion of real-time jackpot content keeps the messaging fresh and relevant, drawing attention and maintaining excitement among customers. Plus, with robust outdoor-rated durability, you can count on the DMB to perform reliably in all weather conditions, protecting your investment and maintaining a consistently professional appearance.

The Outdoor DMB enables lotteries to maximize every exterior touchpoint, increasing visibility and engagement well beyond the store walls. It’s an innovative way to promote more games, create measurable lift in sales, and extend the lottery experience to new spaces. For lottery clients looking to boost their presence and connect with players in meaningful ways, the Outdoor DMB is a compelling, results-driven solution.

04/17/2026

Meeting customers where they are starts with smarter retail solutions. Discover how Schafer’s latest innovation can be deployed in your market and drive real impact at the counter.

04/10/2026

Schafer is introducing a new lineup of Digital Menu Boards built to fit every lottery retail need. Featuring the same engaging and effective content retailers love, plus exciting new features. We now offer InCounter and Outdoor DMBs; delivering the right message, in the right place, every time.

Reach out to your SRS+ Representative for more information!