Taylor Institute for Direct Marketing

03/18/2026

03/17/2026

03/16/2026

100+ marketing professionals, advisory board members, students, faculty, and staff attended our second annual Marketing Career Networking night. https://www.linkedin.com/posts/alexafox_gozips-activity-7439301348057280512-QHan?

A huge thank you to all who attended UAkron Marketing Career Networking Night and made the event a big success! 🦘

12/13/2025

Kaitlin Wile has been selected as the student speaker for the College of Business Fall 2025 Commencement Ceremony, taking place Saturday, December 13, at the James A. Rhodes Arena.

Kaitlin is graduating with her Bachelor of Business Administration in International Business and Marketing, and she has truly made the most of her time at UA — from studying abroad in Ecuador and Spain to leading the Women in Business student organization as president.

Her accomplishments include earning the College of Business Edge Honors medal, receiving multiple scholarships (Presidential, Barnett International Business, and EM Management Administration), and being nominated by the AAF Akron Chapter for her work on a client project. She’s also proud to have completed Level 1 and Level 2 designations from UA’s Institute for Professional and Leadership Development.

After graduation, Kaitlin is ready to take her skills nationwide as she pursues a career with a marketing agency out of state.

Congratulations to all of our College of Business Fall 2025 graduates! We are incredibly proud of what you have accomplished during your time here at The University of Akron 🦘🎓

For more details and to watch the live stream of Saturday’s Commencement Ceremony, visit: uakron.edu/commencement

11/13/2025

💼 Agency Tour: IMMIX

The Taylor Institute hosted a visit to IMMIX today, giving students an inside look at agency life and the people-first mindset that drives meaningful marketing. Participants walked away with three key takeaways:

1️⃣ Self-awareness is one of the strongest skills you can develop.
2️⃣ Marketing is built on relationships — just like supporting nonprofits and small businesses.
3️⃣ At the end of the day, it’s about interacting with real people, not just executing tactics.

Thank you to IMMIX for welcoming our students and sharing such valuable insight.

10/29/2025

10/22/2025

🎉 Please join us in congratulating Dr. Alexa Fox on being named the new Director of the Taylor Institute for Direct Marketing!

“Having served in this role for the past few years, I know how deeply meaningful the Taylor Institute’s mission is. I have no doubt that Dr. Alexa Fox will continue to honor and build upon the legacy established by the Taylor family. Her passion for students, her vision for the future, and her steady leadership make her the right person to lead the Institute forward.”
– Dr. Vanja Djuric-Zoric, Chair, Department of Marketing

We’re excited for the future as Dr. Fox steps into this role — empowering students to turn big ideas into real-world impact.

09/18/2025

💡 Lunch with an Innovator 💡
Join us on Tuesday, September 24 at 12:15 PM in Taylor Institute Room 562 to hear from Mike Smith, General Manager at Cintas First Aid & Safety.

Mike will share his expertise in leadership, operational excellence, and driving transformational change through people, culture, and data-driven strategy 📊. This is a great opportunity to learn directly from an experienced business leader!

👉 Register now using the QR code and be part of the conversation.

09/11/2025

💡 Lunch with an Innovator 💡

Join us on Tuesday, September 17 at 12:15 PM in Taylor Institute Room 562 for an exclusive opportunity to hear from Chris Foster, President & CEO of GIE Media.

Chris will share insights on innovation, leadership, and building a global career at the intersection of media, technology, and business 🌍. Don’t miss this chance to learn, network, and be inspired!

👉 Register now through the QR code!

09/11/2025

🚨 MARKETING CAREER FAIR 🚨

Join us on Friday, September 26th from 12–4 PM in Polsky 567 for an afternoon of networking, opportunities, and exclusive giveaways 🎉 Lunch will be provided at noon!

✅ Register and attend for a chance to win exclusive door prizes (valued at $100+). Don’t miss your chance to connect with employers, gain career insights, and level up your future in marketing.

👉 Scan the QR code to register and get ready to

09/04/2025

✨Excited to highlight our Marketing and Sales 2025 internship experiences.

From hands-on projects to professional growth, these opportunities help bridge the classroom to the workplace. 🚀

09/02/2025

Say hello to some of the newest faces in the Department of Marketing! 👋✨

We’re excited to welcome our incoming faculty and staff who are bringing fresh ideas, energy, and expertise to . Be sure to say hi when you see them around campus! 💙🦘