10/07/2026
"My relationship with the SBDC began through the NYS SEAP program. Greg understood the landscape I was coming from and helped me see clearly how my experience could be structured into marketable, scalable consulting services. While I came in with a solid foundation, the real value was in the specificity he brought — helping me identify the gaps in the nonprofit market that my background was uniquely positioned to fill, researching appropriate market rates for my digital products, and sharpening the focus of my service offerings so I was attracting the right clients rather than simply casting a wide net.
What I didn't expect was how ongoing the relationship would become. As CA Strategies Consulting has grown — adding new products, expanding services, and entering new markets — Greg has remained a consistent resource. Building a consulting practice from the ground up requires someone who understands both the business fundamentals and the sector you're serving."
— Carol Ann Conover, Founder, CA Strategies Consulting
Carol Ann Conover is a strategist, storyteller, and founder of CA Strategies Consulting, where she helps purpose-driven organizations clarify their brand voice, strengthen mission alignment, and build momentum without losing the heart of their vision. Based in Glens Falls, New York, she brings more than 25 years of experience in business and technical writing, community engagement, and nonprofit leadership. Her work blends narrative strategy with practical business solutions, including marketing, content development, AI-driven workflows, and organizational consulting designed to improve clarity, communication, and impact.
The NY Capital Region SBDC is proud to serve the vibrant entrepreneurial community across the Capital Region. This week's Client of the Week spotlight features CA Strategies Consulting. Visit www.carolannconover.com to learn more. ✨
