Kixx Marketing

02/12/2026

❌ You're losing thousands on your Google Ads campaigns if you're not doing this...

Adding social proof to your landing pages. (Keep scrolling to find out how to effectively do this)

1. Add a video testimonial (or video sales letter) above the fold on both desktop and mobile with text under the video of a short phrase they say in the video

2. Create a section on your landing page below the 1st section to showcase at least 3 video testimonials (each with their own heading) so if they don't watch, they can understand what your client was saying. "Just like x who got y result"

3. Embed your Google reviews, yelp reviews, reviews using a tool like https://elfsight.com/ and place them after your videos in a grid-style format

Elfsight widgets help 2 500 000+ website owners to grow their business online.

09/08/2024

❌ You are losing THOUSANDS on your landing page if you aren't doing this…

Handling fear-based objections. (Keep scrolling on the post to find out the exact script & framework I use to handle them)

Why do people have limiting beliefs about your product? They might have been burned before. You will have to address this objection on your sales call if your prospect has them, so it's best to bring them up on your landing page. How do you handle a fear-based objection?

1. Tell them a story relating to them - I completely understand where you're coming from, I've been burned before too (story) so I know how you feel.

2. Ask them a question - Let me ask you this, when you were 15 or around that age, have you ever had a bad relationship with a bf/gf before where they cheated on you, dumped you, or it just wasn't a good experience? (Yes)

And has that stopped you from going out and finding a decent person or are you going to stay single for the rest of your life? (No) So, are you going to let the memory of a bad experience stop you from getting x result that this program will allow you to achieve? (No)

3. Transitioning statement - So, what do you have to do so you're putting yourself in the best position possible to achieve the outcomes you want? (Reframe it as them putting themselves in the best position possible instead of saying BUY MY PRODUCT)

09/06/2024

🔥I have managed millions of dollars in ad spend on Facebook Ads, Google Ads, B2B, and B2C.

Implement these 3 tactics above the fold to instantly increase credibility and boost conversions on your landing page.

1. List your review rating above your headline with the amount of reviews you have, which platform they are on, and what service you got the review from. Specificity will always trump persuasion. The more vague your copy is, the more questions/objections your prospects will have.

2. Implement a video sales letter using loom.com above the fold, (or video testimonial) going through a Google Slide with font size 60, and 1 sentence max per slide. Use 1 slide as the thumbnail to incorporate social proof, so you're utilizing your VSL space.

Use supporting buffers (text) under your call to action and videos to reinforce credibility, reduce anxiety, and manage expectations on your landing page. Example: "Added 100k in 1 month", "We were able to decrease our CPL and increase conversions in the first 30 days!"

09/05/2024

🔥I have managed millions of dollars in ad spend in paid advertising.

Facebook Ads, Google Ads, B2B, and B2C.

Here are the top 3 biggest mistakes that people make when running paid advertisements:

1. You don't have a good offer that converts cold traffic and reduces risk with risk reversals and a money-back guarantee "I will do x in y timeframe or you'll get z guarantee. Without (pain point 1), (pain point 2), (pain point 3)"

2. You don't invest in a good landing page. The majority of people don't have a traffic problem, they have a conversion problem. Focus on your above the fold section and showcase you review rating at the top with how many reviews you have, and short testimonial phrases.

3. Most people run B2B ads like Ecommerce ads. They sell a $3,000/month retainer to a person they just met. Have a one-time intro offer that is part of your service that acts a bridge to your recuring offer. Then upsell them to your expensive recuring offer that ads MRR.

06/24/2023

🎯 Attention: Marketing Agencies, Coaches, Experts, B2B Service Providers - Do you want 25-100 sales calls automatically booked into your calendar every month on auto-pilot?

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❌ Without needing to generate “leads” that don’t respond when you follow up
❌ Without needing to worry about “what to say” or how to say it
❌ Without having to drop $12,000 on a coaching program to figure out how to grow your company online

…would you take me up on that offer?

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