Honor

12/03/2025

At Honor, purpose and innovation go hand in hand.

SVP of Care Operations Becca Burrows shares why Honor is such a special place to work: a company driven by mission, fueled by technology, and grounded in human connection. Every day, the team tackles one of society’s biggest challenges — helping older adults live with dignity and independence while empowering the caregivers who make that possible.

With the unique blend of cutting-edge AI and deeply people-centered work, Honor sits at the intersection of impact and innovation. And behind it all is a team of passionate people united by a shared belief that care should be better for everyone.

Come join us in building the future of care.

11/21/2025

Big impact starts with bold vision—and the courage to take it one step at a time.

For Becca Burrows, SVP of Care Operations at Honor, success is about finding the balance between long-term transformation and the smaller, incremental wins that build momentum along the way. Each “gold star” moment, as she calls them, compounds into lasting progress for the business, the team, and the families Honor serves.

At Honor, that philosophy shapes everything from how we empower our care teams to how we innovate through technology. Because real change happens when vision meets ex*****on and every step forward counts.

11/14/2025

Balancing the needs of aging parents and raising your own family isn’t easy. It’s the reality for millions of people in the sandwich generation, and for Becca Burrows, Honor’s SVP of Care Operations, it’s deeply personal.

At Honor, Becca leads with empathy and a deep belief that both families seeking care and the frontline professionals who provide it deserve better. She’s passionate about building systems that give older adults more dignity and independence while creating meaningful opportunities for the caregivers who make compassionate care possible every day.

This week, we’re spotlighting Becca’s “why”—her dedication to transforming the aging care experience through technology, humanity, and heart.
Because everyone deserves choice, respect, and quality care, no matter where they are on their aging journey.

11/04/2025

We asked Ian Clarkson, President of Honor, to share his why—and his answer reflects the reason so many join us:

For their parents.
For their families.
For Care Pros.
For future generations who deserve better care.

08/04/2025

“On a particular busy day Jernice started a group chat with all of the Regional Associates to simply ask how we were doing that night. She acknowledged the high volume of work we were all facing and set a supportive tone right from the start. Then, she got us into action—helping us strategize a game plan. Thanks to her leadership, we worked together and made real progress. It all started with Jernice thinking outside the box and stepping up.”

Jernice inspires us to Think Systematically—in this principle, leaders bring clarity to chaos. They anticipate complexity, design better ways of working, and empower their teams with structure and support to make real progress.

Way to go, Jernice! You inspire us all. 🎉

08/01/2025

Debbie Gross didn’t plan to leave a career in tech. But her journey to needing care for her dad changed everything.

When her dad was diagnosed with dementia, Debbie’s life filled with questions and uncertainty. Her family struggled to navigate a system that didn’t guide them. Her mom was afraid. Debbie was burned out. And like so many others, they didn’t know home care was even an option.

Then she found support. Professional caregivers made all the difference. They brought dignity and stability to her dad’s final years, and gave Debbie space to be a daughter again.

She knew more families deserved that.

Today, Debbie owns three Home Instead agencies and runs them on the Honor platform. She’s combining lived experience with powerful tools to make care safer, more proactive, and more personal.

“When we use data to spot changes early, when we match the right Care Pro, when a family can see what’s happening in real time, it transforms the experience.”

This is what happens when technology and compassion work together.

For Debbie, this isn’t just business. It’s about shaping a future where every family has access to better care, and every Care Pro has the tools to succeed.

07/28/2025

Let’s take a moment to recognize some incredible people doing stellar work. Each month, our community nominates individuals who go above and beyond—showing us what leadership at Honor truly looks like.

“Krystal Rodriguez shows up every day with a level of dedication and dependability that keeps our team running smoothly. Whether she's answering questions, jumping in on urgent requests, or simply being a steady presence, her contributions are deeply valued.

Recently, she took on a project that required detailed ex*****on—and she absolutely excelled. Her ability to quickly grasp the scope, anticipate needs, and follow through with excellence made a notable impact… On top of her hard work, Krystal brings something else essential to the Care Pro Human Resources team: energy. With her sharp wit and a lot of sass, she keeps us all on our toes, adds humor to the day, and brings much-needed levity even during the busiest of times.

Krystal is the kind of teammate who makes others better simply by being who she is.”

Krystal inspires us to “Always Push” — in this principle, leaders set a high bar for themselves and others. They know that mediocrity isn't an option; they set ambitious goals, always strive for better, and commit to delivering top-notch service and outcomes.

Way to go, Krystal! You inspire us all. 🧡

07/15/2025

They’re raising kids.
They’re caring for aging parents.
And they’re quietly putting their own lives on hold.

This is the Sandwich Generation—nearly 1 in 4 adults in the U.S. today (AARP).

It’s not a short-term season. It’s a structural shift in how families live, work, and care. At Honor, we see this every day. And we’re building tools and systems that lighten the load.

✅ Technology that matches families with the right Care Pro—quickly and accurately
✅ Systems that help spot small health issues before they become big ones
✅ Support that gives families peace of mind, and Care Pros the consistency they deserve

We’re not just building better home care.
We’re building a better future for the Sandwich Generation—one where caregiving doesn’t mean sacrificing everything else.

Learn more about what we’re building at honorcare.com.

07/11/2025

When everything feels urgent, how do you decide what really matters?

For Nicole O'Connor Anderson, our VP of Field Operations at Honor, the answer is simple—but powerful: “What is the impact of these competing priorities on the business?”

It’s one way we live our Leadership Principle: Get Stuff Done.

Because getting things done isn’t just about checking boxes.
It’s about focusing on what actually drives results—for our Care Pros, our clients, and our team. At Honor, our Leadership Principles guide how we show up, especially when the path forward isn’t clear.

👉 Learn more about our culture and the principles that shape it: https://bit.ly/43Cx87T?utm_source=facebook&utm_medium=social&utm_campaign=dhfacebook&utm_content=app.dashsocial.com%2Fhonor%2Flibrary%2Fmedia%2F553351573

06/27/2025

It’s time to treat caregiving as essential infrastructure. 👇

In Forbes, our CEO Seth Sternberg breaks down why the $1.57 trillion caregiving crisis can’t be ignored—and what it’ll take to fix it.

📉 Reshaping the workforce
📈 Redefining the economy
🏡 Reimagining aging itself

Thank you and Glenn Llopis for spotlighting this urgent mission. 🔗 Read the story:

The caregiving industry is at a critical crossroads. Employers are only beginning to recognize the toll it takes on their workforce as millions of families confront it.

06/24/2025

Not many franchise owners start out in a chemistry lab.
But for Dr. Greg Sanchez, caregiving wasn’t a career move. It was life.

He and his husband came from outside the care industry—Greg a Ph.D. chemist, his husband Carter a finance professional. But when they found out their local Home Instead franchise was for sale, something clicked.
Why?
Because Greg had already been a caregiver—to his now 100-year-old grandmother.
He didn’t just visit his grandparents—he lived with them. Supported them. Built deep connection through care.
They were caring for me, and then I ended up caring for them.
Now, ten years into leading Home Instead Pasadena & Monrovia, Greg brings that same mindset to his team: person-centered, hands-on, mission-driven.
Through grants like the CalGrows Innovation Grant, he’s piloted new ways to make care more effective & accessible—helping families and Care Professionals:
🗺️ Implemented more paid hands-on trainings for Care Professionals
🧡 Access nonprofit-funded programs
🧠 Join the GUIDE program for dementia care
🏡 Offset services costs through outcome-based funding
We didn’t get into this business to only support high-income seniors. We wanted to be able to support everyone.
For Greg, inclusive care means truly seeing the person in front of you—and making sure they feel safe, supported, and free to age on their own terms.
Sometimes, innovation looks like AI.
And sometimes, it looks like listening to your elders—and building something better because of it.

How are you helping make care more inclusive in your work or community?
We’d love to learn from you.