11/28/2022
Today in Branding: The World Health Organization, responding to complaints that the word monkeypox conjures up racist tropes and stigmatizes patients, is recommending that the name of the disease be changed to mpox. Both names are to be used for a year until monkeypox is phased out.
Health experts said the old nomenclature was imprecise, played into racist stereotypes and fueled stigmatization, making it harder to contain the most recent outbreaks.