06/10/2026
When consumers find your Google Business Profile, they are looking for answers to four questions. The best profiles answer these questions immediately.
1️⃣ Is this business legit?
2️⃣ Can they solve my problem?
3️⃣ Can I trust them?
4️⃣ How do I contact them?
𝗚𝗼𝗼𝗴𝗹𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗙𝗥𝗘𝗘 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼𝗼𝗹 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
⤷ Properly maintaining it can be powerful!
𝗚𝗼𝗼𝗴𝗹𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀:
1️⃣ Complete Every Section of Your Profile
Businesses with complete profiles generally perform better. Be sure to have a primary category, secondary categories, business description, hours, phone number, website, services, products, service areas, and attributes.
2️⃣ Actively Recruit Reviews
Reviews are a strong local ranking signal. Ask your satisfied customers for reviews, make the process easy, use a direct link, and ask consistently. Consumers rely heavily on reviews when making purchases.
3️⃣ Respond to Every Review
Many businesses overlook this part, but your responses demonstrate your professionalism, your customer service, and your engagement.
4️⃣ Upload Photos Regularly
Team photos, facility photos, product photos, project photos, and customer experience photos. Just avoid AI-generated and stock photos.
5️⃣ Use Google Posts
Google can highlight promotions, events, services, products, and company updates. Post at least once a week.
6️⃣ Keep Business Information Consistent Everywhere
Inconsistencies lower Google’s confidence in your business information. Be sure your name, address, and phone number match your website, Facebook, directories, and citations.
7️⃣ List Services Individually
Say, “Landscape Design,” “Irrigation Installation,” “Drainage Solutions,” and “Sod Installation.” Google matches specific searches to specific services. Be more detailed.
8️⃣ Monitor Performance Monthly
Review calls, website clicks, direction requests, and search terms. Ask yourself:
• What are customers searching for?
• Which services get attention?
• Where are leads coming from?
9️⃣ Focus on Trust, Not Keywords
User experience is a major ranking factor. Use natural language, not AI-generated language. Be accurate, helpful, and specific.
🔟 Answer Questions Before They’re Asked
Use the Q&A section, business description, services section, and Google posts. Answer the most common questions regarding your business, like hours, pricing expectations, service areas, and the booking process.
Google rewards active businesses, and consumers trust businesses that look active, engaged, and professional.
If you need help maintaining and managing your Google Business Profile, give us a call for a free Marketing Discovery Call.
📞 318-542-6602