10/15/2026
Video marketing is increasingly popular in the financial services sector. Many people prefer it to the written word, especially younger ones who grew up with the medium, older people with limited sight, those trying to understand complex concepts, and anyone on a small screen.
Just a few years ago, a professional wealth or asset manager video would have cost thousands of dollars to produce. Today, they can cost far less, especially if you film with a smartphone, use enhanced lighting and recording equipment, and a basic video-editing app. Leveraging artificial intelligence, can help, as well.
Once you decide to integrate video into your marketing mix, you must determine how best to use it. Here are 14 popular and effective ways.
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