Strategic Action Public Affairs

03/15/2024

SAPA managing partner Stuart Roy talking Tik Tok legislation this morning on Scripps News

02/29/2024

"It is easy to make a buck but hard to make a difference."

SAPA Managing Partner, Stuart Roy, on Scripps News tonight talking about Sen. Mitch McConnell's announcement that he would step down as Republican Leader after November.

11/29/2022

This week marks the 10th anniversary of Strategic Action Public Affairs!

We do things a bit differently here. As a specialized public affairs/PR agency we only take on a handful of clients at a time so we can provide top end stakeholder development, messaging, digital, and media services to our clients.

The good news (for you) is that going into 2023 we have room for exactly two new clients. If your trade association or company is in search of specialized public affairs and PR assistance then please reach out.

10/27/2022

Nice shoutout for SAPA’s Stuart Roy in today’s Politico Playbook:

HAPPY BIRTHDAY: Matt Drudge … Rep. Lori Trahan (D-Mass.) … POLITICO’s Meridith McGraw, Anne Mulkern, Steven Overly and Nicholas Tedesco … Vanity Fair’s Michael Calderone … Judy Smith of Smith & Co. … Richard Clarke of Good Harbor … Stuart Roy of Strategic Action Public Affairs …

And while far-right election-denying GOP candidates are positioned to win in Arizona, ticket-splitters seem alive and well in Pennsylvania.

10/19/2022

Culture is always a hot topic. Does your organization's culture match what you say about it?

Negative workplace cultures impact mental health and lead to two and a half times less productivity per year than positive work environments, and new research from digital and in-person total wellbeing solutions firm LifeWorks, a

10/15/2022

Great event tonight with the Axios crowd. So happy for my friends Mike Allen and Jim VandeHei.

As I told Mike tonight, when we first met he was a reporter for the Washington Post covering Virginia and I was doing comms for the NRSC under Sen. McConnell. I came back from a lunch with him and was thinking to myself how smart I was.

Then I thought, “Wait a minute. He just wanted to make me feel smart.”.

And now he’s made a career of doing just that.

10/05/2022

Where reporters go for insight - SAPA managing partner Stuart Roy in today’s Miami Herald.

“Politicians overestimate how many donors and organizations will stick with them after a party switch, believing people are for them rather than the ideas and positions they espouse. Politics is a team sport,” Stuart Roy, Campbell’s campaign manager in 1998, wrote in an email.

08/10/2022

From SAPA Managing Partner Stuart Roy: Several years ago my older daughter said after spending a day at work with me, "I've changed my mind and now I like your job."

"Why?", I asked.

"Because you don't do anything. You just tell other people what to do."

Humorous. But she does bring up a good point.

Many people, family included, have no idea what a communications and public affairs person or agency does.

What does a day in the life look like? Here is one of mine from last week:

Call with a client. Got assigned a major project to write a white paper on ESG best practices and how to communicate them with case studies. The final product was 24 pages and 58 footnotes. But we all learned a lot. Work streams will flow from this paper.

We were also assigned a project to review dozens and dozens of leave behind messaging documents in their archive to identify all that need to be updated with new data. From that our work for August will be apparent.

Zoom with my internal team to put together our deliverables for a different client on a major media, ally development, and p***c affairs project. Reviewed all the organizations we promised to recruit and audited their media, digital and other outputs on the proposed public policy we are working to make better.

Another Zoom with a client to detail weekly deliverables and finalize a board presentation.

Call with my internal team to review our response to an RFP before sending to the potential client.

In between, I found time to build out a corporate messaging matrix, meet with a potential partner, invoice our clients, and return a few media calls.

What do your days look like?

05/30/2022

SAPA president Stuart Roy isn't just a PR pro. In this piece he shares another of his passions...BBQ!

https://www.linkedin.com/pulse/pit-masters-terrific-liars-stuart-roy/?trackingId=8S4xidpnTkOwzBZO%2FQcgng%3D%3D

04/28/2022

We love the flexibility that WFH/WFA can provide.

And we have been pointing out the limitations online meetings have at the same time, especially when it comes to collaboration and brainstorming. Now there is evidence to back this up.

How long until a smart travel executive dusts off the old United Airlines ad? (Link in comments).

A new study suggests that in-person meetings generate more ideas.

04/19/2022

Imagine our surprise when we discovered a scientific journal published a study on a major communications and advocacy campaign we built and executed for a client.

We represented the "industry". Excerpts from the study:

"The industry and its allies had a greater presence than did the community...the industry increasingly controlled the message."

"From then until the committee released its findings, [industry] frames dominated every spike in coverage."

"These arguments are not mere rhetoric, but materially affect our regulatory bodies."

Want to have an effect on public opinion, legislation, or regulation? You have to communicatie effectively and forcefully.

02/14/2022

Corporate crises can happen unexpectedly at any moment.

Waste Management surely had crisis communication plans in place for crowd control issues and issues with the overserved.

However they probably didn’t anticipate a waste company with a committement to a "zero waste tournament" would have to deal with the mayhem and hundreds of beer cans littering the 16th hole after a hole in one.