2LCH Design and development practice of Anna Tulchinskaya Let me know if you'd like to work together to build a values-driven brand: 2lch.com/contact

Every day, I learn a little more about using design to translate the core values of businesses into meaningful experiences.

If you were to guess, what would you say I'm working on based on what you see here? http://toolkit.2lch.com/
01/09/2017

If you were to guess, what would you say I'm working on based on what you see here? http://toolkit.2lch.com/

Thanks to Pierre Rizzo of Pierre Rizzo Wedding Photography for being wonderful to work with! When two creatives work on ...
07/27/2016

Thanks to Pierre Rizzo of Pierre Rizzo Wedding Photography for being wonderful to work with! When two creatives work on a brand, artful business cards happen :)

About to plan the design of next round of NOVADog Magazine event promos! A biggie is the Glow Dog Glow nighttime 5k for ...
07/08/2016

About to plan the design of next round of NOVADog Magazine event promos! A biggie is the Glow Dog Glow nighttime 5k for pets and their owners coming up on September 24th.

Also, I recently updated my asset library to include a whole bunch of summery fonts and graphics. Let me know if you have any summertime events you'd like to create promos for ;)

In "cool things my clients are doing" news: V.O.I.C.E.  Virginians Organized for Interfaith Community Engagement is supp...
05/20/2016

In "cool things my clients are doing" news: V.O.I.C.E. Virginians Organized for Interfaith Community Engagement is supporting Arlington Presbyterian Church in its decision to sell its building and grounds to the Arlington Partnership for Affordable Housing, which will build affordable apartments on the property. This is to help everyone who works in Arlington, but is being pushed out of the area by continuously rising housing costs. (Did you guys see that article about how all new housing builds in DC are luxury high-rises these days?) Many thumbs up.

WaPo article about this: https://www.washingtonpost.com/local/virginia-politics/the-church-is-not-the-building-it-is-our-faith-and-our-people/2015/12/26/dce43392-a41f-11e5-9c4e-be37f66848bb_story.html

Side note, in case you're wondering about the kind of work I do for VOICE: I help them with digital and in-print marketing design. I've done annual reports, MailChimp campaigns, signage/posters, and the like. They're a wonderful organization!

Arlington Presbyterian Church to sell its century-old property so hundreds of low-income people can live there.

Come see my work at Bourbon Coffee in Tenleytown (on Wisconsin Ave)! And get a macadamia nut mocha. It's amazing. You'll...
03/24/2016

Come see my work at Bourbon Coffee in Tenleytown (on Wisconsin Ave)!

And get a macadamia nut mocha. It's amazing. You'll be participating in direct trade with Rwanda's coffee experts, in DC's only exclusively Rwandan coffee shop.

Updates to 2+ other locations coming soon.

https://www.instagram.com/p/BDRa_IpMDBD/

“Our shop at is looking fresh and finally complete! More importantly, our espresso machine is up and running and will be ready for you…”

Join me on March 14th as Design Alexandria hosts a talk with Radiant Media Labs and Maggy Sterner Brand Coach on articul...
03/04/2016

Join me on March 14th as Design Alexandria hosts a talk with Radiant Media Labs and Maggy Sterner Brand Coach on articulating expertise.

http://www.meetup.com/Design-Alexandria/events/229344320/

Hello Design Alexandria, Happy Friday! I’m excited to announce a new event that will help many of you articulate your strengths as designers. It’s going to be in the beautiful campus of WeWork Crystal

"Tell me what you want, as fast as it comes to you.".."I want to be a good person."Happy Friday from Gilbert Grape! Err....
02/19/2016

"Tell me what you want, as fast as it comes to you."..
"I want to be a good person."

Happy Friday from Gilbert Grape! Err... a spot illustration of Gilbert Grape I did years ago...

I'm working with a business that has the word "America" in the name. They want to be the "friendliest" brand in their in...
02/11/2016

I'm working with a business that has the word "America" in the name. They want to be the "friendliest" brand in their industry, but the deep red and navy blue of their original color palette made them look waaaayyyy too somber.

So how do you do a "friendly" red white and blue? Mute contrast a bit and freshen up the hues -- use a blue with more yellow in it and at a lighter value, a red with a bit of yellow as well, warm up black to a deep brown, and find cool grays to even everything out. Done :)

Check out this event by a wonderful client! Tonight and tomorrow night--learn to bake your own dog treats in Old Town Al...
12/14/2015

Check out this event by a wonderful client! Tonight and tomorrow night--learn to bake your own dog treats in Old Town Alexandria.

Handmake a special package to put under the tree for your furry family member, without messing up your own kitchen or buying tons of supplies that ... Read More

TENACITY + HONESTY + IMPROV = INTEGRATED MARKETING SHOP"I had pitched this idea five times. And we finally got the go-ah...
09/21/2015

TENACITY + HONESTY + IMPROV = INTEGRATED MARKETING SHOP

"I had pitched this idea five times. And we finally got the go-ahead. After the meeting, my partner was just staring at me in the elevator, like 'Can we do this? We can do this, right?! We can do this.' It turned out to be a dream project."

DISCOVERY + TRANSFORMATION + CRAZY LATTES = COFFEE SHOP"I like to change it up all the time. I change the menu so often ...
09/21/2015

DISCOVERY + TRANSFORMATION + CRAZY LATTES = COFFEE SHOP

"I like to change it up all the time. I change the menu so often that when customers ask me what's on it, sometimes I can't remember!"

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Alexandria, VA
22301 TO 22315, 22320 TO 22336

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