06/18/2026
What is your view of ‘networking’?
• A distasteful task of trading favors with strangers?
• Attending business meetings and conferences and collecting business cards?
• Something you avoid at all costs?
If so, you are not alone. Many professionals view ‘networking’ as one of the most dreaded activities, second only to public speaking.
What if you redefine the expectations and intent of NETWORKING as Creating Mutually Beneficial Relationships?
From my own experience, when I have been at my wits’ end for an idea or a contact, I have reached out to my network. Someone ALWAYS comes through for me. I have solved problems, generated new ideas, and booked new clients by actively engaging with my network.
Networking is what separates effective leaders from functional experts and is perhaps THE most essential skill for rising up the ladder of increasing responsibility and achieving personal, professional, or organizational goals.
Photo Credit: Shutterstock ll Adam Radosavljevic