SchneiderB Media

10/13/2026

By Brendan Schneider · Updated October 2026 · About a 14-minute read The public school down the road is free. The charter that opened two years ago has a waitlist. The other independent school across town just hired a second admissions officer. And you have been asked, again, to “get the word out” with the […]

By Brendan Schneider · Updated October 2026 · About a 14-minute read The public school down the road is free. The charter that opened two years ago has a waitlist. The other independent school across town just hired a second admissions officer. And you have been asked, again, to “get the word ou...

10/05/2026

Social media works best as part of a broader marketing system that includes the school website, admissions communications, email, and in-person experiences.

Read more 👉 https://lttr.ai/AuCrk

Is social media marketing worth it for schools? Understand what works, what doesn’t, and how to measure success.

10/04/2026

Had a great time today watching W&J Football win and even ran into this guy: Scott Sumo Conley

10/01/2026

What support is missing: direction, specialist skills, or time to execute?

Explore the Fractional Digital Marketer program: https://www.schneiderb.com/Fractional-Digital-Marketer-Consulting-Program?utm_source=facebook&utm_medium=organic_social&utm_campaign=sbm_20260921&utm_content=e

09/30/2026

You do not need to disclose every use of AI—subject lines fall under general marketing tools.

Read more 👉 https://lttr.ai/AuBlN

09/29/2026

Your visit plan needs a follow-up plan, too.

See how SchoolMarketingCRM can help organize the next conversation: https://schoolmarketingcrm.com/calendar-live?utm_source=facebook&utm_medium=organic_social&utm_campaign=sbm_20260921&utm_content=d

09/28/2026

"For many prospective students — particularly in middle school, high school, and college-bound demographics — TikTok plays a meaningful role in shaping that early awareness." https://lttr.ai/AuBBX

TikTok for schools: should your school use it? A strategic guide to enrollment alignment and capacity planning.

09/25/2026

It begins with a clear understanding of where SEO fits within the school’s overall marketing and enrollment goals.

Read more 👉 https://lttr.ai/AuAd9

09/24/2026

Could a new family find a clear answer to this question on your website?

09/22/2026

Where does the next step become unclear for prospective families?