04/24/2026
We know a thing or two about running new bookstores!
Over thirteen years in the Lehigh Valley. Every day is a challenge, but it is also our PASSION. Bookstores have to have all the business sense of any traditional business, but also have to have 100+ years of knowledge (NEW books in our "seasons" which are ADDED to all the other books published! The numbers just keep growing!) Connections to a wide variety of interests, be advanced in the technical field, stay in touch with the political climate, be a voice for books that are incredible but don't have a marketing budget, have exceptional customer service that extends to all - all the time, all while doing it on a 2% margin. We're only still in business thanks to years of hard work and connection to our regional and national trade organizations, NAIBA: New Atlantic Independent Booksellers Association & American Booksellers Association.
Like a good library, there is something to offend everyone on the shelves too. The Moravian Book Shop in Bethlehem is one of the reasons we decided to move to the region!!!! ❤
A new chapter will soon begin for the historic Moravian Book Shop in downtown Bethlehem.