The Pedowitz Group

10/31/2023

Are you ready to revolutionize your B2B marketing strategy with AI?

Our latest webinar delved into unexplored territories of AI-powered marketing, and here's a quick recap:
• Unlock the full potential of AI: Discover how AI can improve personalization, enable hyper-targeting, and create stronger consumer engagement.
• Navigate the challenges and cautions: Gain insights into potential pitfalls of AI integration and expert advice on how to avoid them.
• Learn from the pioneers: Hear real-world experiences and success stories from industry leaders who have successfully implemented AI in their strategies.

Don't miss out on this opportunity to gain a competitive edge. Explore the full blog post and be ready to embrace the AI-powered future of B2B marketing. https://hubs.la/Q026BJ850

10/27/2023

Is your business struggling to align sales, marketing, and customer success teams?

Here is what you need to know about the superhero of the business world – Revenue Operations (RevOps)!

• RevOps brings together sales, marketing, and customer success teams under one unified strategy to drive revenue growth.
• It fosters a culture of collaboration, breaking down silos and enabling more effective problem-solving.
• RevOps streamlines processes, enhancing efficiency, and enabling quicker, more agile decision-making.
• The right data and technology stack are integral to RevOps, driving data-driven decisions and automating routine tasks.
• The ultimate goal of RevOps is to boost revenue through improved customer experience and operational efficiency.

Harness the power of RevOps and transform your business operations. Dive deeper into the mind-blowing world of RevOps in our comprehensive blog. https://hubs.la/Q026Bz3S0

Spoiler alert – it’s game-changing!

10/24/2023

Trying to determine where control of each department's AI tools should reside?

Here are the top 5 takeaways detailing why AI tools should be controlled at the department level:

• AI can revolutionize various business operations, from sales to marketing, by automating tasks, personalizing customer experiences, and generating insightful analytics.
• Each department knows its specific needs best. Allowing them to choose their AI tools can boost efficiency and job satisfaction.
• Leaving AI tool selection to IT might lead to inefficiencies as they may not fully understand each department's unique needs. It could also overstretch their resources.
• IT still plays a crucial role in managing technical aspects of AI tools, from ensuring compatibility & security to providing training and support.
• Success lies in a balanced approach: individual departments choose their AI tools and IT ensures their technical feasibility and compatibility.

Dive deeper into the topic on our blog. https://hubs.la/Q026Bn6L0

09/19/2023

Jeff had the privilege of speaking with Lauren Sallata, CMO of Ricoh North America, on the CMO Insights podcast.

They explored her dynamic journey from figure skating to marketing leadership and the pivotal role digital transformation plays in today's business landscape. Lauren's people-first approach, emphasis on a culture of excellence, and proactive adaptation of AI and emerging technologies are awe-inspiring.

Tune in for valuable insights on mentorship, leadership development, and the importance of stepping out of your comfort zone.

Don't miss this episode! https://hubs.la/Q022Ml6l0

01/17/2023

🔥Part 2 with Scott Brinker🔥 In the continuation of their discussion on technology in marketing and sales, Scott and Jeff dive into:

✔️The rise of sales tech
✔️The healthy tension between marketing and sales
✔️Gartner's next prediction on marketing's reporting structure
✔️Open ai and GPT-3 and GPT-4...and more

Listen to Part 2 here or where you get your podcasts
https://pulse.ly/kh99xnl1iz

01/04/2023

Marketing leaders want to know:

How do we get more value from our tech investments?

In part 1 of this 2-episode special, Scott Brinker joins Jeff to share his insights about the proliferation of technology and how to navigate the growing landscape.

In this episode, you'll hear:

✔️ The upsides and downsides of martech innovation.
✔️ The root cause of integration challenges in many organizations.
✔️ Where to start when thinking about new technology.
✔️ Where AI stands today and how marketers can use it.
✔️ The data challenges that underpin many of our martech issues.

Listen here for Part 1 or where you get your podcasts: https://pulse.ly/iwtjaxd0tl

12/27/2022

Being a Salesforce admin lately is a lot like being a circus performer.

If you aren't flexible, quick on your feet, and comfortable working in fast-moving conditions you're probably not going to get too far.

Are you using Salesforce Flow yet?

One of our Salesforce experts, Heather Hendrix shares her experience with this automation-enabling tool.

https://pulse.ly/04w3ieoza3

Two words: Simplified automation. Sounds wonderful, right? Well, for Salesforce users, migrating to Flows is well worth it.

12/23/2022

We are so grateful for you!

And we're wishing you the happiest holiday season.

Our office closes for the holiday and we look forward to our return to our office on January 3rd.

12/20/2022

If you are in Sales, this podcast is worth 20 minutes.

🗝 How do we raise the effectiveness of how we sell?

In this episode, we dive into the keys to driving successful sales effectiveness with thought leader, speaker, and author, Mike Kunkle, VP of Sales Effectiveness Services at SPARXiQ.

In today's climate, sales have needed to adapt and evolve faster to keep up with buyers who are not pleased with the selling model.

Mike shares why outdated sales models are not serving today's customers and what sales can do to engage better with the customer, including aligning with marketing for better results.

https://pulse.ly/e5v6w6mixm

12/15/2022

"This platform has an exciting future – and it’s still underrated as a marketing automation platform ( ).", writes Bill Hooven, one of TPG's Eloqua experts,

See what makes Eloqua a powerhouse ⬇️

https://pulse.ly/drkzvsn8nd

Eloqua can often bring strong reactions from marketers ... good and bad. I can tell you there's more than you may realize!

12/14/2022

It's not that the secret ingredient is something you've never heard of. It's in plain sight, but usually overlook.

Learn what that is, and if it's a hiccup for you, how to right the ship, or stack in this case.

https://pulse.ly/4udy01f0q0

Along with data, people, and strategy, process is often the unsung hero of effectively using your tech stack. Read more!

12/13/2022

🎙️SparkToro built a brand primarily by tapping into their audience's sources of influence over traditional marketing tactics.

Learn what that is and how to leverage it in Season 8/Episode 3.

Listen ⬇️ or where you get your podcasts
https://pulse.ly/y1rriwiaun