Wise

10/14/2026

Want happy customers? Start with happy employees. People who feel valued do better work: better quality, faster turnaround, better customer experience. That’s why culture matters at Wise. Read more from CEO Bill Prettyman in today’s WhatTheyThink feature: https://hubs.li/Q04B6f4j0

10/12/2026

We're closing in on the final quarter of 2026. It's hard to believe that 2027 is right around the corner. How are you doing on those 2026 New Year's Resolutions? Here are three resolutions Wise recommended. Did you adopt any of them? If so, how's it going?

Many of us make personal New Year's resolutions, but what about business resolutions? If you are a reseller, what do you plan to do differently next year? If you are stuck for ideas, here are three suggestions: 1. Do more cross-selling. You already have the client relationship, why not increase your...

10/09/2026

You don't break into healthcare through the front door.

It's one of the toughest markets in print, full of entrenched suppliers and slow procurement. But you may already be inside it.

In his latest Print + Promo Marketing column, Wise VP of Sales Bob Saunders shows how. That medical practice you already sell business cards and letterhead to? When their specimen labels fail, you've found the door (and the standing) to ask about the rest of the building: pads, wristbands, chart labels, intake and billing forms.

Don't launch a campaign. Just listen differently.

Read Bob's column:

You don't break into healthcare through the front door. You get in through the back door, through a conversation you're already having.

10/07/2026

Congratulations to Claire Murray of Barrett Printing, the September winner of Wise's monthly $100 gift card drawing. (She looks pretty rockin' as Superwoman, don't you think?) Whoo knew! Are you next? Click here (https://hubs.li/Q04zxHPN0) to enter and find out!

10/05/2026

The most profitable label in your catalog might be the one nobody ever compliments.
Nobody gets excited about the label on a leaf blower or a pressure washer. But that unglamorous little label has to survive water, UV, chemicals, abrasion, vibration, and temperature swings, and it still stay readable and stuck. Most customers have no idea how to solve for all of that at once.

That's exactly what makes it profitable.

When you bring the engineered solution—the right synthetic face stock, adhesive, and topcoat, tested for the environment—you're not a vendor getting shopped against three quotes. You're the problem-solver. Because the customer can't source these labels just anywhere, you're not competing on price.

Better yet, the work repeats. Solve it once, and the same label reorders month after month, year after year, which is about as close to a built-in reorder as print gets. Sell the pre-printed labels, or the whole system: printer, ribbons, and the consumable stock that keeps the revenue coming.

Not flashy. But profit always is.

Read more on the Wise blog:

Nobody walks into a trade show raving about the label on a leaf blower. But that unglamorous little label is one of the stickiest, highest-margin products a print distributor can sell, and most distributors walk right past it. Here's why it deserves a second look. What makes an outdoor power equipme...

10/02/2026

Winner! Winner! Chicken dinner! It's October, which means another opportunity to enter Wise's monthly $100 gift card giveaway. All you have to do is enter! https://hubs.li/Q04z3V6C0

10/01/2026

Healthy decisions for the patient? That's the doctor's job. Healthy decisions for your bottom line? That one's on you.

Healthcare is one of the strongest markets a print distributor can sell into, and the numbers back it up. U.S. healthcare spending hit $4.9 trillion in 2023—17.6% of the entire economy—and it's growing faster than GDP. CMS projects it will keep climbing at an average of 5.6% a year through 2032.

Better yet, it barely flinches in a downturn. During the Great Recession, the U.S. economy shed 7.8 million jobs, while healthcare added 852,000 jobs. When other accounts pull back, healthcare keeps ordering.

And it orders a lot. On the label side: specimen and blood bag labels, cryogenic and autoclave labels, tamper-evident medication labels. On the forms side: prescription pads, carbonless charting forms, and patient intake and consent documents. Most of it is engineered to solve a hard problem, which means it reorders for years and doesn't get shopped on price.

A growing market. Recession-resistant demand. Premium, recurring products. That's a “healthy" decision.

Want to learn more? Contact your contact your Wise RSM: https://hubs.li/Q04yQcMG0

09/28/2026

Only two days left to win a $100 gift card for September! We've already had eight winners. The next one could be you! To enter, visit our September 2026 Whoo Knew page, learn a fun fact about Wise, and enter to win. Winner will be announced on Wise social media and the Wise website. We'll do it all over again in October!

Whoo Knew . . . Forms Re-Order Prediction Could Be Free? Every year, businesses pour enormous sums into one question: when is a customer ready to buy again? They buy CRM platforms. They license analytics software. They hire consultants and build data teams, all to predict

09/25/2026

For decades, the safe hire was the one who had already done the exact job you are now looking to fill. But a growing body of research (and today's labor market) suggests that leaning too hard on matching for identical experience can actually hold your business back.

As Wise CEO Bill Prettyman explains in his latest Print+Promo Marketing column, researchers have found that extensive experience in the same role doesn't reliably predict future performance. In fact, it can even work against it. Some habits have to be unlearned before someone can succeed in a new context. And in an industry being reshaped by automation, digital expansion, and AI-assisted tools, curiosity and adaptability often matter more than a résumé full of yesterday's processes.

There's a practical reason matching experience for experience can work against you, too: The pool of experienced print and manufacturing workers has never been tighter. If you hire only people who've already done the exact job you're hiring for, you may be fishing in a nearly empty pond.

Bill offers four places to find great people beyond the identical-experience résumé, from other departments to volunteer organizations.

Read the full post:

A growing body of research, and the reality of today's labor market, suggests that leaning too hard on identical experience can hold your business back.

09/24/2026

Have you stopped by the Wise Booth ( -4810) at PRINTING United Expo? If not, don't let another day go by without speaking to our expert team about cross-selling, upselling, and reselling business forms and labels. Learn how you can bring in more revenue without the capital investment!