06/03/2026
Ever introduced a new product you were genuinely excited about, only to get a lukewarm response? Before assuming your customers didn't understand the pitch, consider the possibility that they understood it perfectly. They just didn't see what was in it for them. In his latest blog post for Print + Promo Marketing, Wise CEO Bill Prettyman breaks down a simple framework for getting customers as excited about a new product as you are.
Before assuming your customers didn't understand the pitch, consider the possibility that they understood it perfectly.