11/04/2025
Halloween’s barely over… and suddenly it’s the holiday season. That means one thing: shoppers (and brands) are gearing up early — and so are the counterfeiters. 🛍️ 🎁
Before you start filling those carts (or preparing for the retail rush), here are 5 things you should know about test purchases — the secret shopper’s smarter cousin.
Test purchases aren’t just about mystery shopping — they’re about verifying authenticity, uncovering infringement, and protecting your brand’s reputation when it matters most.
So while the rest of the world is hunting for deals, brand protection teams are hunting for fakes — and test purchases are their best-kept holiday strategy
➡️ Interested? Check out more Test Purchase tips from Marksmen: https://hubs.la/Q03RDVvk0