07/13/2022
Would Twisted Sister have an impact on your choice of wireless provider?
When the going gets tough, who are you gonna call? Dee Snider, from the heavy metal band Twisted Sister, which made the song “We’re Not Gonna Take It” popular in the 1980s.
In the case of T-Mobile, the “un-carrier” tapped Snider to lead a rendition of the song in front of AT&T and Verizon stores in Times Square on Tuesday.
A T-Mobile spokesperson said their permit restricted the number of people they could include in the protest to just 100. The participants were a mix of frontline T-Mobile employees and brand ambassadors.
It dates back to a promise T-Mobile made back in May about holding the two other carriers accountable for price hikes. T-Mobile challenged AT&T and Verizon to adopt a version of T-Mobile’s Price Lock. It also promised to keep their customers in the loop about the situation, and to have “fun along the way” at their expense. So, the rivals were warned.