06/05/2022
How to create a $100,000 Offer🤑
1️⃣ Identify your customer’s dream outcome
- Think about what your customers want to experience with your product/service in a perfect scenario. If they could get the perfect result, what would that be?
2️⃣ List their problems and limiting beliefs
- People either believe that it won’t financially be worth it, it won’t work for them or at all, it will be too difficult, or it will take too much time. List some things people believe negatively about your product/service in those 4 categories.
Ex: When purchasing a course or coaching program, most customers are unsure of the success guarantee for the investment.
Ex: Another example would be if someone is trying to lose weight, they may struggle with finding healthy foods they actually like.
3️⃣ Create a solutions list
- Transform your problems into solutions. What would you need to show someone to solve the specific problem? Problem ➡️ Solution
4️⃣ Build “The How”
- You’re either going to build a solution that is easy to sell and hard to fulfill or something hard to sell and easy to fulfill. They key is to find the sweet spot where you can sell at high margins and easily fulfill. What could you do for your customer that would have them saying “All that for that, I’m in!”
5️⃣ Create a value stack
- Let me give you an example.. Say I told you I would build you a million dollar business. I’ll do all of your branding, marketing, sales, automation, and hiring for your company until you reach a million dollars. The catch is, you have to pay me $100,000. The next question would be, is there a smaller version of this I can deliver at scale.
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