cdsdesign

cdsdesign cdsdesign, a cleveland area design firm specializing in corporate branding, print and web design creations. Exceeding Expectations...One design at a time.

By: Denise Bosler Don’t know your old style from your transitional or your sans serif from your slab serif? Get a brief ...
11/30/2016

By: Denise Bosler Don’t know your old style from your transitional or your sans serif from your slab serif? Get a brief primer on classifications of common letterforms from Denise Bosler’s book, “Mastering Type: The Essential Guide to Typography for Print and Web Design.” Certain typefaces have historical origins. These origins, along with knowledge of the parts of the characters, can help you determine relationships between typefaces. [ 1,767 more word ]

http://www.cdsdesign.net/type-classification-demystified-11-kinds-of-letterforms/

By: Denise Bosler Don’t know your old style from your transitional or your sans serif from your slab serif? Get a brief primer on classifications of common letterforms from Denise Bosler’s book, “M…

6 Tips for Being More Effective on LinkedIn http://www.cdsdesign.net/?p=427
03/20/2015

6 Tips for Being More Effective on LinkedIn http://www.cdsdesign.net/?p=427

Everyone has their own style of networking. Some of us go to chamber luncheons and distribute business cards left and right. Others are more reserved and find online networking or less formal meet-ups more effective. When it comes to online networking, LinkedIn can be a powerful tool in your arsenal. It’s the professional network of choice yet many people come across as rude or spammy due to laziness or a lack of understanding.

10 Laws of Social Media Marketing http://www.cdsdesign.net/?p=342
03/19/2015

10 Laws of Social Media Marketing http://www.cdsdesign.net/?p=342

For business owners just getting started, a guide to build brand buzz and boost your bottom line. Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line. [ 584 more words. ]

How Many Spaces Should There Be at the End of a Sentence? http://www.cdsdesign.net/?p=366
03/18/2015

How Many Spaces Should There Be at the End of a Sentence? http://www.cdsdesign.net/?p=366

The question of whether you should put one or two spaces after the period at the end of a sentence elicits strong reactions on both sides. On the one-space side, this 2011 Slate article by Farhad Manjoo (which currently has over 165,000 Facebook likes) lays out the argument for why “typing two spaces after a period is totally, completely, utterly, and inarguably wrong.” Basically, it comes down to aesthetics, with Manjoo maintaining that “one space is simpler, cleaner, and more visually pleasing.” The two-space side, however, has its own idea of what’s visually pleasing, as forcefully argued in [ 646 more words. ]

Choosing the Right Font http://www.cdsdesign.net/?p=363
03/17/2015

Choosing the Right Font http://www.cdsdesign.net/?p=363

Why is Your Font Choice Important? There are some obvious and some subtle differences between fonts. As well as setting the mood of the copy, fonts can have significant effects on legibility. This article will classify fonts in several different ways and compare the effects that each have on legibility. Serif vs. Sans-serif Fonts Start a word processor and type a letter "h." Change it to a large size (72 points) and use Times or Times New Roman font. [ 453 more words. ]

RGB VS. CMYK: WHEN TO USE WHICH AND WHY http://www.cdsdesign.net/?p=357
03/17/2015

RGB VS. CMYK: WHEN TO USE WHICH AND WHY http://www.cdsdesign.net/?p=357

As a designer, it is essential to know when to use CMYK: cyan, magenta, yellow, and black (In the printing press days when plates were being used the black plate was typically call the “key” plate because it carried the important key information relating to the artistic detail.), and when to use RGB: red, green, blue colors on projects. A good rule of thumb is anything dealing with the web should always be in RGB and printed material should be in CMYK. [ 479 more words. ]

How to Build a High-Quality E-mail List http://www.cdsdesign.net/?p=351
03/17/2015

How to Build a High-Quality E-mail List http://www.cdsdesign.net/?p=351

More and more people are getting the information they want on the run (with Blackberries, iPhones, netbooks and other mobile communication devices). Attention spans and memories are short; time is in limited supply and the consumer's inbox is hot real estate. That's why a high-quality, permission-based e-mail list is the heart of any successful online marketing campaign. Your content and promotions are only successful if they're getting to the people who care about your business or cause. [ 672 more words. ]

11/11/2014

Print Is(n’t) Dead http://www.cdsdesign.net/?p=437

I know what you’re thinking: Print is most certainly dead. Everyone gets their news online nowadays and a variety of factors have caused print to become largely irrelevant. Well, not so fast. I’ve been closer to the print world than many, having worked at a couple of Central Indiana newspapers, and it’s too soon to toll that bell just yet. In fact, print might be a great marketing opportunity for you if it’s a good fit for your audience. [ 497 more words. ]

11/04/2014

Your Social Marketing: Five Tips to Avoid Becoming Like an Episode of ‘The Walking Dead’ http://www.cdsdesign.net/?p=372

Hey, isn't it great we're in the Digital Age? The Internet. Facebook. Twitter. Pinterest. Gazillions of people putting their credentials and contacts on social networks, taking all the sport out of new lead acquisition. Right? I mean, think about it: No more cold-calling. Forget walking miles down rows of cheesy display booths at tradeshows. And remember billboards? So awesome! We've finally discovered Nirvana! [ 917 more words. ]

Let’s Make Brands More Social http://www.cdsdesign.net/?p=459
09/15/2014

Let’s Make Brands More Social http://www.cdsdesign.net/?p=459

Starting (or Spurring) Your Social If you already have a powerful brand, a social presence, and a lot of great content, it's a much easier job than if you're starting out on social for the first time, no one in your community or marketplace has ever heard of you, and you don't have the time or resources to develop much content. [ 529 more words. ]

08/08/2014

10 Social Media Best Practices for Brand Engagement http://www.cdsdesign.net/?p=348

By: Trish Forant Social media allows you to directly connect with your customers, prospects, and brand representatives about everything from products to challenges. An engaged audience is one of the greatest assets a brand can have.But do you know how to…

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