09/08/2023
Much like this article argues, I've found that a "save-the-planet" rationale isn't always persuasive.
Most individuals and businesses are only inclined to invest in climate-friendly technology if it promises noticeable cost savings or impresses them with exceptional design or outstanding performance.
Additionally, as economics continue to tip in favor renewables, energy storage, and other 'climate-tech', the jobs will follow.
“Political messaging and press announcements" will not convince anyone, Jason Walsh, executive director of the BlueGreen Alliance, a partnership of unions and environmental groups, said. “But a paycheck might.”
A broad, and sometimes quixotic, retail effort to win the fight against global warming is playing out one person at a time, with nary a mention of climate change.