IntroMarket Research Group

03/15/2024

I'm thrilled to share that CareerSidekick has published an article featuring an interview with me!

"I started working in market research when the quote ‘Data is the new oil’ became a catchphrase, when humanity stepped into the Fourth Industrial Revolution with the immersive increase of technological innovation, everyone was talking about decentralization and blockchain, widespread digitalization, and an online-first approach. Observing all these market shifts, while being a market researcher at a management consulting company, made me realize that I want to be a part of it, I want to research innovative ideas and businesses. Years later, I was conducting research in IoT, Digital Healthcare, AI, Blockchain, Fintech and other innovative industries and products. This is really a dream job for me."

Read all about it here: https://careersidekick.com/expert-interviews/anna-boiko/

Thank you to CareerSidekick for the opportunity to share my insights and experiences!

Dive into the world of market research with Anna Boiko, owner of IntroMarket Research. In this exclusive interview, Anna shares her expertise in developing over 300+ buyer personas for leading brands…

05/06/2021

Great news! IntroMarket Research, a Ukrainian market research agency is listed on Clutch!🤩
We are happy to serve the best clients in the world.
Here is a link: https://clutch.co/profile/intromarket-research-group

10/22/2020

Wish there was a way to find out why people would or wouldn't buy from you?

Our custom Buyer Persona profile does exactly that.

You'll get:

Customers' pain points
Goals and challenges
Favorite brands and content
Preferred communication channels
Competitors USP's
And similar.

In the video below, you can see a sample of the Buyer Persona that we built for the digital marketing agency. Our client offers marketing solutions specifically for restaurant owners.

Contact us if you think you need help with the target audience analysis!

10/19/2020

10/16/2020

▫️Does your Ecommerce marketing content stand out?
▫️Does your marketing and sales messages resonate with shoppers and evoke their emotional reactions?
▫️How would you convince customers to buy from you and not competition?

Generic marketing strategies can reach million of people but creating and targeting the right Buyer Persona helps you to attract loyal customers at a lower cost. But even if you can solve shoppers’ pain points, they have alternatives. To rise above the competition, you need to know know your competitors' strengths and weaknesses.

The formula for successful mareketing campaign is the following⬇️
✅Detailed Buyer Persona based 100% on data +✅Competitor Research.

Recently, we delivered market research report for ecom brand that sells handmade vegan handbags. You can see the results in a video below.

We build Ecommerce Buyer Personas for our clients around the globe.

If you're looking for professional market researchers who are capable of conducting target audience analysis, experienced market researchers with a positive can-do attitude - we are here for you!🙂

07/01/2020

One of our latest projects was Market Research on Language Learning Apps.

The objective was to identify gaps in the market which would give our client a unique competitive advantage over his competitors. We had to analyze language learning apps and platforms.

Our client was looking for unique actionable insights that would help steer his product direction.

Competitors research was a very important part of the research. We analyzed competitors’ strengths, weaknesses and opportunities for our client (both short and long term). We took language learning market trends and problems into consideration when identifying weaknesses and opportunities.

We delivered 62 pages report which includes:

- Marker overview and trends
- The analysis of 5 language learning apps
- SWOT analysis
- Customer Review Map

05/25/2020

📊Our projects: Market Research of the cloud computing market.

Our client was hired by a digital analytics firm to build their cloud practice.
"The request I have essentially is to show the business I know what I’m talking about when I advise them, what they need to know and how they can communicate that and have their clients understand. Therefore it needs to cover the 30k foot view of the request, the details that show the view makes sense and has data to back it up. Sales and BD is a part of my job too which is why trying to ‘sell’ something my company may only cursory understand but give them the arsenal to back up their assertion to clients."

✅The goal of the market research was to re-convince our client's team that cloud is an attractive market to invest in.

🗓📈We delivered recent market research on size, growth, competition and breakdowns of the cloud computing market. Our client received a proper market research document with backup sources and necessary links.

05/13/2020

The global events industry was expecting to reach $2,330 billion by 2026. But how soon will events industry recover from the impact of coronavirus?

According to C&IT, event agencies will be more prepared with insurance and contract clauses in future. Also, event planning companies will have better infrastructure to run virtual events and make them more interactive and closer to a real events.

At IntroMarker Research, we conducted competitors research for the Irish and Dubai events planning industry. We want to share the results of our market research and show how we analyze competitors.

We analyzed 17 event planning companies in Dubai and 9 event planning companies in Ireland. All companies that we analyzed were direct or indirect competitors of our client.

Competitors research included detailed analysis of marketing strategies of each company with the following identification of clients of each agency.

Part #1

We analyzed each company according to the following criteria:

- Positioning
- USP (Unique Selling Proposition)
- Locations
- Leadership and number of employees
- Clients
- Services
- Marketing strategies
- Social media activities

Part #2

With the help of SWOT analysis we identified internal strengths and weaknesses, and analyzed external opportunities and threats for both, Dubai events planning market and Irish events planning market. SWOT analysis informs strategic planning and decision-making.

We delivered:

- One pdf report on Irish Event Planning Market, 106 pages. The report includes analysis of 9 competitors and SWOT analysis. One excel file.

- One pdf report on Dubai Event Planning Market, 206 pages. The report includes analysis of 17 competitors and SWOT analysis. One excel file.

04/22/2020

Design Thinking🧩 & Market Research📈

Have you ever thought of Design Thinking as exploration of lives and problems of people we want to create value for? Because actually that is what it is.

Design Thinking in market research is about how do you understand the product from the users point of view.

Design Thinking adopts market research methodologies: qualitative (interviews; open-ended questions) and empathetic (empathetic orientation towards customers involves being deeply interested in details of their lives as people, not as categories).

📊At IntroMarket Research we apply a Design Thinking approach while conducting market research. But when it’s best to apply Design Thinking and what situation requires Linear analytic? See the table below to better understand the difference.