Rachel Edwards • Human Risk Strategist

09/16/2026

What I’ve built with Insperai is complex. I know that. Trying to explain it is one of my greatest challenges. So, I asked my trusty AI to explain it to a 5-year-old. It’s spot on, and quite helpful, so I thought I would share:

Imagine a company is about to do something really important, like hire a new person, promote someone, change the team, or make a big decision.

Usually, the grown-ups look at things like money, contracts, plans, and numbers to make sure nothing will go wrong.

But there’s one really important thing they often forget to check:

The people who actually have to make the plan work.

Insperai helps them check that too.

It learns how the people on the team naturally think, communicate, make decisions, handle pressure, work together, and respond to change. It combines different kinds of information about each person instead of giving them just one personality label.

Then it looks at the team like a whole system and asks:

“If we put this decision or change into this group of people, what might happen?”

It can help show where people are likely to work well together, where there could be friction, where the team might struggle, and what leaders may want to prepare for.

And Ayris is the AI advisor that helps people actually use all of that intelligence. You can safely ask Ayris questions about the person, team, or decision instead of trying to figure out all the data yourself.

So, really simply:

Insperai helps businesses understand the people-risk in an important decision before they make it.

Or, in true five-year-old language:

“Before you make a big plan, Insperai helps you figure out how the people in the plan might make it work, or make it harder.”
——

Now, I should have it ask me a hundred follow up questions that would naturally come next! 😂

09/09/2026

Okay, business leaders, entrepreneurs, coaches, consultants, and advisors. I’m finally cashing in my chips!

And what better day time than right after Labor Day to ask you to try something I’ve spent years building to make your actual labor a little easier?

So many of you have followed this journey for YEARS. You’ve cheered me on, shared my stuff, asked how it’s going, and told me you can’t wait to see where it goes.

Well, I’m calling on you now.

Insperai doesn’t need more people watching from the sidelines. I need early adopters willing to get inside the Platform and actually USE what we’ve built.

Try it. Push it. Ask Ayris (Insperai’s version of Jarvis) the hard questions. Tell me what blows your mind and what makes you say, “Rachel, what the hell?”
Seriously. I want both.

For business leaders: Put your own Leadership Intelligence to work on something real.
A decision you’re weighing.
A change you’re navigating.
A team or leadership challenge.
Something that keeps creating friction.
Or something you know you’re just not seeing clearly.

The goal is NOT another assessment or report. It’s to help you see something useful before a blind spot, misread, or people problem gets expensive.

For just $297 (less than a small team lunch), you’ll get your Leadership Intelligence, 14 days inside the Platform with Ayris, and an hour with me to dig into what it surfaces and apply it to something that matters.

Because one better leadership decision, one avoided misstep, or one breakthrough in a difficult situation can be worth considerably more than $297 (and last longer than just til dinner).

For coaches, consultants, and advisors: Come experience your own blueprint and see what this kind of intelligence could mean for the work you already do with clients. You can experience it without committing to certification, and if you want to become a Certified SPB Practitioner afterward, the option is yours.

I don’t just want you to hear about what we’re building anymore.

I want you IN it.

And because I really want you USING this, jump in by Sunday and I’ll extend your 14-day Platform trial to 30 days.

You’ll also officially be part of the Insperai Early Adopter crew, badge and all if you want it.

So, what do you say, are you in?

START HERE ➡️ platform.insperai.com/start

Not yet ready to jump but have a big move, decision, or change coming? Find out whether the human side warrants a closer look:

FREE HUMAN SYSTEM RISK EXPOSURE ASSESSMENT ➡️ www.insperai.com/organizations

08/06/2026

Some risks show up on your balance sheet.
Others hide in plain sight.

Join Isaac to learn how to uncover and manage the financial side of risk.

I’ll expose the hidden risks that influence your business long before they show up on a spreadsheet.

👀 We’ll also put your risk detection skills to the test - with a chance to earn a gift. 🎁

Last chance to RSVP!!

The One About Entrepreneurs & Risk

Save your spot: https://form.jotform.com/261610598368062

08/03/2026

Last week, we officially introduced Insperai.

After years of building, testing, refining, and believing, we publicly unveiled the Insperai SPB Platform.

But this wasn’t just a product launch.

It’s the beginning of a mission.

By the end of 2026, our goal is to help 100 people expose and reduce hidden Human System Risk before their biggest decisions are locked in through leaders, teams, and trusted advisors.

We’re calling them The Founding 100.

If you’re:

* a leader facing important decisions or change,
* a coach, consultant, advisor, or trainer who works with people and teams,
* or you know someone who is,

I’d love to connect.

Send me a message, tag someone who should see this, or visit insperai.com to start your free Human System Risk Profile or Impact Potential Profile.

Let’s find the Founding 100.

08/01/2026

21 24 3
Confidence. Trust. Dominate.

Last weekend we had the opportunity to witness something amazing at the 3M Open at our home course TPC Twin Cities.

Jackson Koivun won his first PGA tour title.

He’s 21.
He turned pro just 24 days prior.
It was his 3rd professional start.

He held his lead the final day with smooth confidence and came up with a beautiful win.
All with world number 1, Scottie Scheffler, hot on his heels. And the crowd chanting “Scottie’s coming.” He didn’t flinch.

He’s been called a phenom. The next Tiger. He’s got an impressive college and amateur record, including three-peating the SEC Individual Championship, two NCAA titles, crushing amateur records, and the first to win all four major collegiate awards in a single season.

He must come from some sort of “golf pedigree,” right?

Not exactly.

He grew up learning on his local 9-hole municipal course.
He wrote Titleist at age 10, not to see if he could get free clubs but to ask what he needed to do to EARN them.
He showed up on the course relentlessly throughout his youth to continue bettering his skill. In fact, he wouldn’t let himself leave until he sunk 100 putts from 4 feet away.
He’d be first and last at practices.

After his 3M Open win? He celebrated by fishing the water on hole 18. Then he flew out to Detroit and showed up the following morning at the next tournament and began prepping.

On his glove are three words: confidence, trust, and dominate.

Confidence in his skills and maintaining an unshakeable inner belief in himself.
Trust to believe in his decisions under pressure.
Dominate not others, but his own game.

On the course this offers Koivun a mental mindset ready to take on the challenge.
Off the course, we can apply this to our own challenges.

Here are a few takeaways and correlations I find we can learn from him:

PRACTICE. After all, we’re all learners as much as we are experts in our field.
SMALL FISH. At some point, we are all small fish in a big pond. We will find ourselves in the shadow of something or someone seemingly greater and it may feel as though they are always right there - a challenge out of reach, mocking us, teasing comparison or imposter syndrome. Despite this, remember: we all start here. And we do have the capability to shine bright behind their shadow and succeed.
BE TRUE. Work hard but don’t work yourself into the ground. Trust your process. Find something to help hold your inner belief true.

It was an honor to witness this event. And I look forward to following his journey and using it as inspiration. I hope you do too.

07/31/2026

Last night was something I’ll never forget.

After years of building, testing, questioning, refining, and believing…

…we officially unveiled the Insperai SPB Platform in an intimate and inspiring setting.

More than anything, the evening was a chance to thank those who believed in this vision long before the world could see it.

To everyone who came, asked thoughtful questions, shared ideas, and reminded me why this work matters…thank you. 🩷

This is only the beginning.

Now it’s time to put it into the hands of leaders, teams, and trusted advisors who are ready to think differently about one of the biggest blind spots in business:

The human system behind every important decision.

And like it says on the Storyteller wall: Together, We Create Change. Yes we do!

07/22/2026

Leaders: When was the last time you asked yourself this question?

07/21/2026

This image was made with AI (with a few tweaks to a clever prompt shared by Yvette Zona. My thoughts in the PS and prompt in the comments!)

AI has become excellent at creating images.
It’s also great at uncovering patterns.
And doing research.
And generating ideas.
And summarizing dense information.
And writing and editing copy. (But check your work!)
And SO many other things.

But you know what it still majorly lacks? Human nuance. Context. Environment. Guardrails.
Unless that’s provided to the AI by the user, it lacks firm boundaries and doesn’t know what data or information to base its response on.

So you often have AI replies that give you: What you want to hear (it loves to agree with you). And misinformation or gaps, not because it’s bad at retrieving and sharing information, but because it doesn’t know what the output should be in relation to.

AI output is only as good as your input (prompt), the underlying model, system instructions, resources and knowledge available, context provided, and system tuning.

This is not a post about how to work better with AI (you can find hundreds of those posts daily and there are much better AI experts than me).

The intent is to give you pause and to remember AI can only go so far AND when it’s used well and implemented well, amazing things can be created and done with it.

AI is a central feature in our Insperai platform. Our AI (Ayris is her name) has been fine tuned and “educated” over the last couple of years and given appropriate boundaries and guardrails to ensure the most accurate data synthesizing and output generation. We’ve trained Ayris to do many tasks, from conducting deep meta-analysis to acting as a trained, on-demand decision risk advisor for clients and a companion for practitioners. It took years to get to this level and we still improve her every day.

So, if you’ve read to this point, let me say this: please, play around with AI and have fun making images and using it to help make your work more efficient. The more we learn and use it, the better we get at prompting it, and the better it gets at giving us the information we seek from it. I’d also suggest keeping an air of skepticism in its output and like they told us in school - always check your work - correct where needed so it learns! AI is an incredible tool at our disposal in every facet of our life and I cannot wait to see how it continues to evolve.

And PS: Personally, I quite like this 90s throwback look. I may even have clothes in my closet to make it in real life. After all, the 90s were the best decade! I said what I said. 😉

07/18/2026

🚨Calling all leaders, business owners, and advisors!

We’re looking for Early Adoption Partners. Be among the first to experience our brand new platform and see what human system and decision risk intelligence unlocks for you, your team, or your clients.

Reveal leadership blindspots.
Uncover how your people change under pressure and over time.
Anticipate how your team will absorb the next major change.
Gather proof of client and team transformation with ROI analytics.

In short: See what others miss. Reveal and reduce hidden human system risk already living in your organization.

Take advantage of human system intelligence.

It all starts with a complimentary human system risk profile for leaders or impact profile for advisors and coaches.

Ready? Comment and I’ll send you the link!

🚨We’re looking for Early Adoption Partners!

Leaders.
Teams.
Organizations.
Practitioners.

If you lead a team, support leaders, or advise organizations, we’d love to invite you to experience what we’ve built.

Leaders and organizations begin with a complimentary Human System Risk Profile.

Practitioners begin with a complimentary Impact Potential Profile.

Links are in the comments below.

If you’d like to explore further or discuss becoming one of our first Early Adoption Partners, we’d love to connect.

07/17/2026

We spend enormous amounts of time managing financial risk, operational risk, legal risk, and market risk.

Yet many of the most expensive organizational problems begin somewhere else entirely.

Conflict.
Burnout.
Turnover.
Failed initiatives.
Misalignment.
Poor ex*****on.

What if these aren't primarily business problems?
What if they are hidden human system problems that leaders simply do not have the language to recognize?

I've become increasingly convinced that organizations are not suffering from a lack of data. They're suffering from a lack of understanding of how all of the human pieces fit together.

This is the first article in my new LinkedIn series, The Human Equation, exploring the hidden human dynamics shaping leadership, teams, and organizational performance.

My first article has landed: The Hidden Risk in Every Decision Is Human

Take a read. Share your thoughts.
What human risks currently exist within your organization that you simply cannot see yet?

We spend enormous amounts of time managing financial risk, operational risk, legal risk, and market risk. Yet many of the most expensive organizational problems begin somewhere else entirely. Conflict. Burnout. Turnover. Failed initiatives. Misalignment. Poor ex*****on. What if these aren't primaril...