Provide full service media/communications consulting with focus on strategic planning and implementation. Manage/develop free and paid publicity; government, business and community relations; special events, press conferences, and media tours. Develop social media, online marketing, websites and promotional content. Research media markets; write press releases, advertisements and promotional mater
ials; serve as primary contact for reporters and producers; produce Public Service Announcements for television and radio; organize internal and external communication; and, serve as a spokesperson for national and international campaigns. Clients and projects include (partial list):
• Leaders: Senator Alan Cranston, former CIA Director Admiral Stansfield Turner U.S. Air Commander General George Lee Butler.
• Associations: Washington Society for Jungian Psychology; State of the World Forum (California): Conceptualized and implemented press strategy for keynote leaders at international forum, lead publicist. Mikhail Gorbachev, Oscar Arias, Jane Goodall, Stephen Covey, Sam Keen, Debbie Fields, and others
• Healthcare/Businesses: Alternative Healthcare Center, Neurotherapy Center of Washington, D.C., New Life Health Center, Dr. David Trybus
• Non-Profit and Educational Organizations: National Association for Working Women, Women of Vision and Action, Hollywood Women’s Political Caucus, Greenpeace, NRDC, Adopt-A-Classroom, Suzuki Method of Music, Child Empowerment Network (Developed and marketed educational program to tour nationally; produced, directed, and developed theatre, film and video scripts; and served as communications and executive director)
Habitat for Humanity International (HFHI)
Director of Public Relations
March 2002-January 2004
Manage Habitat’s strategic public relations plans and programs. Pursue and support marketing opportunities to maximize corporate partnerships and promote Habitat programs and image. Oversee management of all Habitat for Humanity special events, the Women Build program, implement and advise on public relations strategy for 3,000 affiliates, corporate partners and headquarters. Serve as chief spokesperson for HFHI. Oversee creation of news releases and other publicity vehicles, newsroom web presence. Promotes HFHI’s positive reputation in crisis and advances the positive regard in which HFHI is held by the general public and opinion leaders. Ensure that special events such as the Jimmy Carter Work Project are professionally managed and conducted. Oversee development and ex*****on of special and ongoing public awareness campaigns. Oversee development of materials that assist affiliates, national organizations, and campus chapters in conducting public relations and advocacy campaigns. Advise senior HFHI leadership in regards media relations and management of public relations programs and crisis events, including training spokespersons. Coordinate global extension of communication initiatives through cross-functional staff at Regional Support Centers and Area Offices. Develop promotional programs and products such as videos, Public Service Announcement, power point presentations, training and marketing materials. Fenton Communications
Senior Account Manager
Washington, D.C.
1985-87
Full service communications services, specializing in advocacy. Abernathy & Mitchell
Publicity Director
Washington, D.C.
1983-1985
Full service communications services. Awards
• Business and Professional Women’s “Speak Out” Award
• Maryland Business and Professional Women’s Club Young Careerist Award for the State of Maryland
• Maryland Governor’s Office volunteer commendations
Community Service
• Women of Vision and Action, Executive Board
• Child Empowerment Network, education and communications consultant
• Prince George’s Community Theater, Reston Community Theatre, Bowie Theatre, Sumter Players, Bowie Community Theatre, Colonial Players, Twin Beach Players
Education: James Madison University, B.S. Other: Life Coaching for Personal and Professional Development, Author of children’s book, Feeling Loved, A Ted E Bear Story.
